[et_pb_section fb_built=“1″ _builder_version=“4.27.4″ _module_preset=“default“ custom_padding=“0px||0px|||“ global_colors_info=“{}“][et_pb_row column_structure=“1_2,1_2″ _builder_version=“4.27.4″ _module_preset=“default“ custom_padding=“3px|||||“ custom_css_free_form=“.selector {width: 100%;}“ global_colors_info=“{}“][et_pb_column type=“1_2″ _builder_version=“4.27.4″ _module_preset=“default“ global_colors_info=“{}“][et_pb_text _builder_version=“4.27.4″ _module_preset=“default“ custom_margin=“2px||15px||false|false“ global_colors_info=“{}“]<\/p>\n
Das europ\u00e4ische Startup-\u00d6kosystem w\u00e4chst kontinuierlich, doch eine Tatsache bleibt bedenklich: Der Anteil weiblicher Gr\u00fcnderinnen ist nach wie vor erschreckend gering. Studien zeigen, dass nur rund 15\u201320% der Startups von Frauen mitgegr\u00fcndet werden. Noch gravierender ist die Situation bei den Investitionen \u2013 nur etwa 2% des Wagniskapitals flie\u00dfen in rein weibliche Gr\u00fcnderteams. Dabei liegt hier eine enorme ungenutzte Chance, denn diverse Teams sind nachweislich erfolgreicher.<\/span><\/p>\n Doch warum gr\u00fcnden so wenige Frauen? Welche H\u00fcrden stehen ihnen im Weg, und wie k\u00f6nnen wir das \u00e4ndern? Ein Blick auf die Vorteile von Diversit\u00e4t, die Herausforderungen f\u00fcr Gr\u00fcnderinnen und die notwendigen Ma\u00dfnahmen zeigt, dass es Zeit f\u00fcr Ver\u00e4nderung ist.<\/span><\/p>\n [\/et_pb_text][\/et_pb_column][et_pb_column type=“1_2″ _builder_version=“4.27.4″ _module_preset=“default“ global_colors_info=“{}“][et_pb_image src=“https:\/\/www.innowerft.com\/wp-content\/uploads\/2025\/04\/Headerbilder-wie-Startups-von-Diversitaet-provitieren-koennen.png“ alt=“Gr\u00fcnderinnen: Warum wir mehr female Founders brauchen“ title_text=“Headerbilder Diversit\u00e4t“ show_bottom_space=“off“ align=“center“ force_fullwidth=“on“ _builder_version=“4.27.4″ _module_preset=“default“ custom_padding=“30px||||false|false“ global_colors_info=“{}“][\/et_pb_image][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=“4.27.4″ _module_preset=“default“ custom_css_free_form=“.selector {width: 100%}“ global_colors_info=“{}“][et_pb_column type=“4_4″ _builder_version=“4.27.4″ _module_preset=“default“ global_colors_info=“{}“][et_pb_heading title=“Warum profitieren Startups von Diversit\u00e4t?“ _builder_version=“4.27.4″ _module_preset=“5043d29c-c7f7-40fb-a85f-d98906625564″ title_text_color=“#F5F5ED“ global_colors_info=“{}“][\/et_pb_heading][et_pb_text _builder_version=“4.27.4″ _module_preset=“default“ global_colors_info=“{}“]<\/p>\n Die Vorteile von Vielfalt in Startups sind vielf\u00e4ltig und wissenschaftlich belegt:<\/span><\/p>\n <\/span><\/p>\n [\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=“4.27.4″ _module_preset=“default“ custom_css_free_form=“.selector {width: 100%}“ global_colors_info=“{}“][et_pb_column type=“4_4″ _builder_version=“4.27.4″ _module_preset=“default“ global_colors_info=“{}“][et_pb_heading title=“Was h\u00e4lt Frauen vom Gr\u00fcnden ab?“ _builder_version=“4.27.4″ _module_preset=“5043d29c-c7f7-40fb-a85f-d98906625564″ title_text_color=“#F5F5ED“ global_colors_info=“{}“][\/et_pb_heading][et_pb_text _builder_version=“4.27.4″ _module_preset=“default“ global_colors_info=“{}“]<\/p>\n Trotz dieser zahlreichen Vorteile gr\u00fcnden Frauen seltener \u2013 doch warum?<\/span><\/p>\n <\/span><\/p>\n [\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=“4.27.4″ _module_preset=“default“ custom_css_free_form=“.selector {width: 100%}“ global_colors_info=“{}“][et_pb_column type=“4_4″ _builder_version=“4.27.4″ _module_preset=“default“ global_colors_info=“{}“][et_pb_heading title=“Was wir \u00e4ndern m\u00fcssen“ _builder_version=“4.27.4″ _module_preset=“5043d29c-c7f7-40fb-a85f-d98906625564″ title_text_color=“#F5F5ED“ global_colors_info=“{}“][\/et_pb_heading][et_pb_text _builder_version=“4.27.4″ _module_preset=“default“ global_colors_info=“{}“]<\/p>\n Um mehr Frauen f\u00fcr das Gr\u00fcnden zu begeistern, braucht es gezielte Ma\u00dfnahmen:<\/span><\/p>\n <\/span><\/p>\n <\/span><\/p>\n <\/span><\/p>\n <\/span><\/p>\n [\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=“4.27.4″ _module_preset=“default“ custom_css_free_form=“.selector {width: 100%}“ global_colors_info=“{}“][et_pb_column type=“4_4″ _builder_version=“4.27.4″ _module_preset=“default“ global_colors_info=“{}“][et_pb_heading title=“Fazit“ _builder_version=“4.27.4″ _module_preset=“5043d29c-c7f7-40fb-a85f-d98906625564″ title_text_color=“#F5F5ED“ global_colors_info=“{}“][\/et_pb_heading][et_pb_text _builder_version=“4.27.4″ _module_preset=“default“ global_colors_info=“{}“]<\/p>\n Die Startup-Welt braucht mehr Frauen \u2013 nicht nur aus Gr\u00fcnden der Gleichberechtigung, sondern weil diverse Teams nachhaltiger, innovativer und erfolgreicher sind. Es liegt an uns allen, bestehende Barrieren abzubauen und Gr\u00fcnderinnen zu ermutigen, ihre Ideen in die Tat umzusetzen.<\/span><\/p>\n Um echte Ver\u00e4nderung zu schaffen, m\u00fcssen alle Akteure des \u00d6kosystems \u2013 Investor:innen, Unternehmen, Politik und die Gesellschaft \u2013 an einem Strang ziehen. Mit gezielten Ma\u00dfnahmen k\u00f6nnen wir eine neue Generation von Gr\u00fcnderinnen f\u00f6rdern und das Potenzial weiblicher Unternehmerinnen voll aussch\u00f6pfen.<\/span><\/p>\n [\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=“4.27.4″ _module_preset=“default“ custom_padding=“||1px|||“ custom_css_free_form=“.selector {width: 100%}“ global_colors_info=“{}“][et_pb_column type=“4_4″ _builder_version=“4.27.4″ _module_preset=“default“ global_colors_info=“{}“][et_pb_text _builder_version=“4.27.4″ _module_preset=“default“ global_colors_info=“{}“]<\/p>\n Du willst gr\u00fcnden? Dann mache es jetzt!<\/p>\n [\/et_pb_text][et_pb_button button_url=“@ET-DC@eyJkeW5hbWljIjp0cnVlLCJjb250ZW50IjoicG9zdF9saW5rX3VybF9wYWdlIiwic2V0dGluZ3MiOnsicG9zdF9pZCI6IjgyNzgifX0=@“ button_text=“Stelle uns Deine Idee vor!“ button_alignment=“right“ _builder_version=“4.27.4″ _dynamic_attributes=“button_url“ _module_preset=“default“ custom_button=“on“ button_text_size=“20px“ custom_margin_tablet=“15px||||false|false“ custom_margin_phone=“15px||||false|false“ custom_margin_last_edited=“on|phone“ button_text_size_tablet=“18px“ button_text_size_phone=“16px“ button_text_size_last_edited=“on|phone“ global_colors_info=“{}“][\/et_pb_button][\/et_pb_column][\/et_pb_row][\/et_pb_section]<\/p>\n","protected":false},"excerpt":{"rendered":" The European startup ecosystem is growing continuously, but one fact remains worrying: the proportion of female founders is still alarmingly low. Studies show that only around 15-20% of startups are co-founded by women. The situation is even more serious when it comes to investment - only around 2% of venture capital flows into all-female founding teams. Yet there is a huge untapped opportunity here, as diverse teams are demonstrably more successful. But why do so few women start up? What hurdles stand in their way and how can we change this? A look at the benefits of diversity, the challenges for female founders and the necessary measures shows that it is time for change.the benefits of diversity in start-ups are many and scientifically proven: Better decisions: Teams with different backgrounds make more informed and sustainable decisions as different perspectives are brought into the decision-making process. Greater innovative strength: When people with different experiences and views come together, new ideas and innovative solutions emerge. Particularly in the dynamic start-up world, innovative strength is a decisive factor for long-term success. More attractive corporate culture: Companies with a higher proportion of women in management positions are often characterised by a more inclusive and open corporate culture. This not only increases employee satisfaction, but also attracts talented professionals. Better economic performance: Studies show that companies with diverse management teams achieve better financial results in the long term. Despite these numerous advantages, women are less likely to start a business - but why? Lack of access to funding: Investors still favour male-led start-ups. Studies show that women are more often confronted with critical questions in pitches, while men are asked visionary questions. This makes raising capital considerably more difficult. Fewer role models and mentoring: There are successful female entrepreneurs, but they are less visible. The lack of female role models means that women are less confident about starting their own business. Mentoring programmes could offer great support here. Reconciliation challenges: Balancing family and entrepreneurship is a major challenge for many women. Particularly in traditional social structures, a large part of family responsibility is placed on women, which makes the path to self-employment more difficult. Stereotypes and unconscious prejudices: The startup and investor:inside world is still strongly male-dominated. Unconscious prejudices mean that women are often judged differently - be it in financing rounds, in networks or in management positions. Targeted measures are needed to get more women interested in starting a business: More support programmes and networks for female founders: special programmes that specifically support women in building their start-ups can help to close the financial and structural gap. Greater visibility of successful female founders as role models: There needs to be a greater focus on successful women to encourage others and show them that they can do it too. Sensitising investors to unconscious biases: Investors need to become aware of their unconscious biases and rethink their decision-making processes. Training and more diverse investment teams could contribute to this. A strong network in which female founders support each other: Women should network even more with each other and encourage each other. Sharing experiences and resources can make the path to self-employment easier. The start-up world needs more women - not just for reasons of equality, but because diverse teams are more sustainable, innovative and successful. It is up to all of us to break down existing barriers and encourage female founders to turn their ideas into reality. To create real change, all players in the ecosystem - investors, companies, politicians and society - must pull together. With targeted measures, we can promote a new generation of female founders and fully utilise the potential of female entrepreneurs. Then do it now!<\/p>","protected":false},"author":5,"featured_media":13900,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","content-type":"","inline_featured_image":false,"_monsterinsights_skip_tracking":false,"footnotes":""},"categories":[20],"tags":[],"class_list":["post-13894","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-know-how"],"yoast_head":"\n\n
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