{"id":13027,"date":"2024-07-30T17:33:15","date_gmt":"2024-07-30T15:33:15","guid":{"rendered":"https:\/\/www.innowerft.com\/?p=13027"},"modified":"2026-08-06T15:05:37","modified_gmt":"2026-08-06T13:05:37","slug":"large-margin-a-key-measure-of-profitability","status":"publish","type":"post","link":"https:\/\/www.innowerft.com\/en\/gross-margin-ein-schluesselmass-fuer-die-rentabilitaet\/","title":{"rendered":"What is gross margin and why is it important?"},"content":{"rendered":"<p style=\"font-weight: 400;\">The gross margin is a business metric that indicates the proportion of turnover remaining after deducting the direct costs of manufacturing or providing products and services.<\/p>\n<p style=\"font-weight: 400;\">It shows how profitable a company\u2019s core business is, before taking into account other costs such as administration, marketing or staff costs.<\/p>\n<p style=\"font-weight: 400;\">The calculation is carried out using the following formula:<\/p>\n<p style=\"font-weight: 400;\">\\text{Gross Margin (%)} = \\frac{\\text{Turnover} \u2013 \\text{Cost of goods sold}}{\\text{Turnover}} \\times 100<\/p>\n<p style=\"font-weight: 400;\">Direct costs (Cost of Goods Sold, COGS) include, for example:<\/p>\n<ul style=\"font-weight: 400;\">\n<li>Production costs<\/li>\n<li>Cost of materials<\/li>\n<li>Cost of goods purchased<\/li>\n<li>directly attributable delivery and production costs<\/li>\n<\/ul>\n<p style=\"font-weight: 400;\">Gross Margin helps companies to:<\/p>\n<ul style=\"font-weight: 400;\">\n<li>to assess the profitability of the core business<\/li>\n<li>To analyse cost structures<\/li>\n<li>Optimising pricing strategies<\/li>\n<li>to measure the efficiency of production and procurement<\/li>\n<li>Comparing companies within an industry<\/li>\n<\/ul>\n<p style=\"font-weight: 400;\">A high gross margin often indicates that a company:<\/p>\n<ul style=\"font-weight: 400;\">\n<li>produces or purchases efficiently<\/li>\n<li>has pricing power<\/li>\n<li>offers attractive potential for profit<\/li>\n<\/ul>\n<p style=\"font-weight: 400;\">A low gross margin, on the other hand, may indicate:<\/p>\n<ul style=\"font-weight: 400;\">\n<li>high production or procurement costs<\/li>\n<li>significant price pressure in the market<\/li>\n<li>low operational efficiency<\/li>\n<\/ul>\n<p style=\"font-weight: 400;\">point out.<\/p>\n<p style=\"font-weight: 400;\">Gross margins play a particularly important role in SaaS and digital business models, as investors often look for high margins when assessing a company\u2019s long-term scalability.<\/p>\n<p style=\"font-weight: 400;\">innoWerft helps founders to understand key financial indicators such as gross margin, analyse their profitability and build sustainable business models with attractive margin structures.<\/p>","protected":false},"excerpt":{"rendered":"<p>The gross margin is a business ratio that describes the difference between sales and the direct costs of goods or services sold.<\/p>","protected":false},"author":5,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","content-type":"","inline_featured_image":false,"_monsterinsights_skip_tracking":false,"footnotes":""},"categories":[47],"tags":[],"class_list":["post-13027","post","type-post","status-publish","format-standard","hentry","category-glossareintrag"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Was ist die Gross Margin (Bruttomarge) und warum ist sie wichtig? - innoWerft<\/title>\n<meta name=\"description\" content=\"M\u00f6chtest Du die Rentabilit\u00e4t Deines Unternehmens messen? Finde heraus, wie Du Gross Margin daf\u00fcr nutzen kannst!\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.innowerft.com\/en\/large-margin-a-key-measure-of-profitability\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Was ist die Gross Margin (Bruttomarge) und warum ist sie wichtig? - innoWerft\" \/>\n<meta property=\"og:description\" content=\"M\u00f6chtest Du die Rentabilit\u00e4t Deines Unternehmens messen? 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