{"id":12847,"date":"2024-03-17T12:42:39","date_gmt":"2024-03-17T11:42:39","guid":{"rendered":"https:\/\/www.innowerft.com\/?p=12847"},"modified":"2024-07-17T12:46:33","modified_gmt":"2024-07-17T10:46:33","slug":"unit-economics-the-key-to-sustainable-growth","status":"publish","type":"post","link":"https:\/\/www.innowerft.com\/en\/unit-economics-der-schluessel-zu-nachhaltigem-wachstum\/","title":{"rendered":"Unit Economics: The key to sustainable growth"},"content":{"rendered":"<p>[et_pb_section fb_built=&#8220;1&#8243; admin_label=&#8220;section&#8220; _builder_version=&#8220;4.16&#8243; global_colors_info=&#8220;{}&#8220;][et_pb_row admin_label=&#8220;row&#8220; _builder_version=&#8220;4.26.1&#8243; background_size=&#8220;initial&#8220; background_position=&#8220;top_left&#8220; background_repeat=&#8220;repeat&#8220; custom_css_free_form=&#8220;.selector {width: 100%;}&#8220; global_colors_info=&#8220;{}&#8220;][et_pb_column type=&#8220;4_4&#8243; _builder_version=&#8220;4.16&#8243; custom_padding=&#8220;|||&#8220; global_colors_info=&#8220;{}&#8220; custom_padding__hover=&#8220;|||&#8220;][et_pb_image src=&#8220;https:\/\/www.innowerft.com\/wp-content\/uploads\/2024\/07\/pexels-kindel-media-7651553-scaled.jpg&#8220; alt=&#8220;Gr\u00fcnderin schaut sich ihre Unit Economics an&#8220; title_text=&#8220;pexels-kindel-media-7651553&#8243; _builder_version=&#8220;4.26.1&#8243; _module_preset=&#8220;default&#8220; max_width=&#8220;80%&#8220; module_alignment=&#8220;center&#8220; custom_padding=&#8220;1px|||||&#8220; global_colors_info=&#8220;{}&#8220;][\/et_pb_image][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=&#8220;4.26.1&#8243; _module_preset=&#8220;default&#8220; custom_css_free_form=&#8220;.selector {width: 100%;}&#8220; global_colors_info=&#8220;{}&#8220;][et_pb_column type=&#8220;4_4&#8243; _builder_version=&#8220;4.26.1&#8243; _module_preset=&#8220;default&#8220; global_colors_info=&#8220;{}&#8220;][et_pb_heading title=&#8220;Unit Economics vereinfachen &#8211; GoPractice&#8220; _builder_version=&#8220;4.26.1&#8243; _module_preset=&#8220;5043d29c-c7f7-40fb-a85f-d98906625564&#8243; title_text_color=&#8220;#F5F5ED&#8220; global_colors_info=&#8220;{}&#8220;][\/et_pb_heading][et_pb_text _builder_version=&#8220;4.26.1&#8243; _module_preset=&#8220;default&#8220; custom_margin=&#8220;0px||0px||false|false&#8220; custom_margin_tablet=&#8220;0px||0px||false|false&#8220; custom_margin_phone=&#8220;0px||0px||false|false&#8220; hover_enabled=&#8220;0&#8243; global_colors_info=&#8220;{}&#8220; sticky_enabled=&#8220;0&#8243;]<\/p>\n<p>In der Welt der Startups sind <a href=\"https:\/\/www.innowerft.com\/unit-economics-finanzanalyse-auf-mikroebene\/\">Unit Economics<\/a> entscheidend. Sie analysieren Einnahmen und Ausgaben auf die kleinste identifizierbare Einheit, wie z.B. ein Abonnement bei SaaS-Startups. Diese Kennzahlen bieten wertvolle Einblicke in die finanzielle Gesundheit und Skalierbarkeit Deines Unternehmens.<\/p>\n<p>&nbsp;<\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=&#8220;4.26.1&#8243; _module_preset=&#8220;default&#8220; custom_css_free_form=&#8220;.selector {width: 100%;}&#8220; global_colors_info=&#8220;{}&#8220;][et_pb_column type=&#8220;4_4&#8243; _builder_version=&#8220;4.26.1&#8243; _module_preset=&#8220;default&#8220; global_colors_info=&#8220;{}&#8220;][et_pb_heading title=&#8220;Wichtige Kennzahlen&#8220; _builder_version=&#8220;4.26.1&#8243; _module_preset=&#8220;5043d29c-c7f7-40fb-a85f-d98906625564&#8243; title_text_color=&#8220;#F5F5ED&#8220; global_colors_info=&#8220;{}&#8220;][\/et_pb_heading][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=&#8220;4.26.1&#8243; _module_preset=&#8220;default&#8220; custom_padding=&#8220;||0px|||&#8220; custom_css_free_form=&#8220;.selector {width: 100%;}&#8220; global_colors_info=&#8220;{}&#8220;][et_pb_column type=&#8220;4_4&#8243; _builder_version=&#8220;4.26.1&#8243; _module_preset=&#8220;default&#8220; global_colors_info=&#8220;{}&#8220;][et_pb_text _builder_version=&#8220;4.26.1&#8243; _module_preset=&#8220;default&#8220; custom_margin=&#8220;0px||0px||false|false&#8220; custom_margin_tablet=&#8220;0px||0px||false|false&#8220; custom_margin_phone=&#8220;0px||0px||false|false&#8220; global_colors_info=&#8220;{}&#8220;]<\/p>\n<p><a href=\"https:\/\/www.innowerft.com\/arr-annual-recurring-revenue-massstab-fuer-wiederkehrende-einnahmen\/\">ARR<\/a> \/ <a href=\"https:\/\/www.innowerft.com\/mrr-monthly-recurring-revenue-vitaler-indikator-fuer-abonnementbasierte-geschaeftsmodelle\/\">MRR<\/a> (Annual Recurring Revenue \/ Monthly Recurring Revenue): Zeigt den wiederkehrenden Umsatz auf Jahres- bzw. Monatsbasis an.<\/p>\n<p><a href=\"https:\/\/www.innowerft.com\/arpa-average-revenue-per-account\/\">ARPA (Average Revenue per Account)<\/a>: Durchschnittlicher Umsatz pro Kund:in.<\/p>\n<p><a href=\"https:\/\/www.innowerft.com\/churn-rate-indikator-fuer-kundenbindung\/\">Churn Rate<\/a>: Misst die Kund:innenabwanderung.<\/p>\n<p><a href=\"https:\/\/www.innowerft.com\/customer-lifetime-value-langfristiger-kundenwert\/\">LTV (Life Time Value)<\/a>: Umsatz eines Kund:innen \u00fcber dessen gesamte Lebensdauer.<\/p>\n<p><a href=\"https:\/\/www.innowerft.com\/customer-acquisition-costs-kennzahl-fuer-kundengewinnungseffizienz\/\">CAC (Customer Acquisition Cost)<\/a>: Kosten f\u00fcr die Gewinnung einer neuen Kund:in.<\/p>\n<p>&nbsp;<\/p>\n<p><strong>Implementierung und Optimierung:<\/strong> Verstehe die Customer Journey, um kritische Touchpoints zu identifizieren und Kundenbeziehungen zu st\u00e4rken.<\/p>\n<p>&nbsp;<\/p>\n<p><strong>Fazit:<\/strong> Eine fundierte Analyse und Optimierung der Unit Economics ist essenziell f\u00fcr nachhaltiges Wachstum und Erfolg Deines Startups. Nutze diese Kennzahlen, um Deine Gesch\u00e4ftsstrategie zu steuern und Deine Ziele zu erreichen.<\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section]<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Unit economics are crucial in the world of start-ups. They analyse revenue and expenses down to the smallest identifiable unit, such as a subscription in SaaS startups. These metrics provide valuable insights into the financial health and scalability of your business.<\/p>","protected":false},"author":5,"featured_media":12834,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","content-type":"","inline_featured_image":false,"_monsterinsights_skip_tracking":false,"footnotes":""},"categories":[20],"tags":[],"class_list":["post-12847","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-know-how"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Unit Economics: Der Schl\u00fcssel zu nachhaltigem Wachstum - innoWerft<\/title>\n<meta name=\"description\" content=\"Warum sind Unit Economics wichtig f\u00fcr Startups? Entdecke die Schl\u00fcsselkennzahlen zur Optimierung Deiner Strategie.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.innowerft.com\/en\/unit-economics-the-key-to-sustainable-growth\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Unit Economics: Der Schl\u00fcssel zu nachhaltigem Wachstum - innoWerft\" \/>\n<meta property=\"og:description\" content=\"Warum sind Unit Economics wichtig f\u00fcr Startups? Entdecke die Schl\u00fcsselkennzahlen zur Optimierung Deiner Strategie.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.innowerft.com\/en\/unit-economics-the-key-to-sustainable-growth\/\" \/>\n<meta property=\"og:site_name\" content=\"innoWerft\" \/>\n<meta property=\"article:published_time\" content=\"2024-03-17T11:42:39+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-07-17T10:46:33+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.innowerft.com\/wp-content\/uploads\/2024\/07\/pexels-kindel-media-7651553-scaled.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"2560\" \/>\n\t<meta property=\"og:image:height\" content=\"1920\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"innoWerft\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"innoWerft\" \/>\n\t<meta name=\"twitter:label2\" content=\"Estimated reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.innowerft.com\\\/unit-economics-der-schluessel-zu-nachhaltigem-wachstum\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.innowerft.com\\\/unit-economics-der-schluessel-zu-nachhaltigem-wachstum\\\/\"},\"author\":{\"name\":\"innoWerft\",\"@id\":\"https:\\\/\\\/www.innowerft.com\\\/#\\\/schema\\\/person\\\/b6d8ecd2909ecb64dd41a275667730ab\"},\"headline\":\"Unit Economics: Der Schl\u00fcssel zu nachhaltigem Wachstum\",\"datePublished\":\"2024-03-17T11:42:39+00:00\",\"dateModified\":\"2024-07-17T10:46:33+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.innowerft.com\\\/unit-economics-der-schluessel-zu-nachhaltigem-wachstum\\\/\"},\"wordCount\":504,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\\\/\\\/www.innowerft.com\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/www.innowerft.com\\\/unit-economics-der-schluessel-zu-nachhaltigem-wachstum\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.innowerft.com\\\/wp-content\\\/uploads\\\/2024\\\/07\\\/pexels-kindel-media-7651553-scaled.jpg\",\"articleSection\":[\"Know-How\"],\"inLanguage\":\"en-GB\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/www.innowerft.com\\\/unit-economics-der-schluessel-zu-nachhaltigem-wachstum\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.innowerft.com\\\/unit-economics-der-schluessel-zu-nachhaltigem-wachstum\\\/\",\"url\":\"https:\\\/\\\/www.innowerft.com\\\/unit-economics-der-schluessel-zu-nachhaltigem-wachstum\\\/\",\"name\":\"Unit Economics: Der Schl\u00fcssel zu nachhaltigem Wachstum - innoWerft\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.innowerft.com\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/www.innowerft.com\\\/unit-economics-der-schluessel-zu-nachhaltigem-wachstum\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/www.innowerft.com\\\/unit-economics-der-schluessel-zu-nachhaltigem-wachstum\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.innowerft.com\\\/wp-content\\\/uploads\\\/2024\\\/07\\\/pexels-kindel-media-7651553-scaled.jpg\",\"datePublished\":\"2024-03-17T11:42:39+00:00\",\"dateModified\":\"2024-07-17T10:46:33+00:00\",\"description\":\"Warum sind Unit Economics wichtig f\u00fcr Startups? Entdecke die Schl\u00fcsselkennzahlen zur Optimierung Deiner Strategie.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/www.innowerft.com\\\/unit-economics-der-schluessel-zu-nachhaltigem-wachstum\\\/#breadcrumb\"},\"inLanguage\":\"en-GB\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/www.innowerft.com\\\/unit-economics-der-schluessel-zu-nachhaltigem-wachstum\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-GB\",\"@id\":\"https:\\\/\\\/www.innowerft.com\\\/unit-economics-der-schluessel-zu-nachhaltigem-wachstum\\\/#primaryimage\",\"url\":\"https:\\\/\\\/www.innowerft.com\\\/wp-content\\\/uploads\\\/2024\\\/07\\\/pexels-kindel-media-7651553-scaled.jpg\",\"contentUrl\":\"https:\\\/\\\/www.innowerft.com\\\/wp-content\\\/uploads\\\/2024\\\/07\\\/pexels-kindel-media-7651553-scaled.jpg\",\"width\":2560,\"height\":1920,\"caption\":\"Gr\u00fcnderin schaut sich ihre Unit Economics an\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/www.innowerft.com\\\/unit-economics-der-schluessel-zu-nachhaltigem-wachstum\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Startseite\",\"item\":\"https:\\\/\\\/www.innowerft.com\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Unit Economics: Der Schl\u00fcssel zu nachhaltigem Wachstum\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/www.innowerft.com\\\/#website\",\"url\":\"https:\\\/\\\/www.innowerft.com\\\/\",\"name\":\"innoWerft\",\"description\":\"innowerft\",\"publisher\":{\"@id\":\"https:\\\/\\\/www.innowerft.com\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/www.innowerft.com\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-GB\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/www.innowerft.com\\\/#organization\",\"name\":\"innoWerft Walldorf GmbH\",\"alternateName\":\"innoWerft\",\"url\":\"https:\\\/\\\/www.innowerft.com\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-GB\",\"@id\":\"https:\\\/\\\/www.innowerft.com\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/www.innowerft.com\\\/wp-content\\\/uploads\\\/2023\\\/11\\\/bunt-3D-mit-weisser-Schrift.png.png\",\"contentUrl\":\"https:\\\/\\\/www.innowerft.com\\\/wp-content\\\/uploads\\\/2023\\\/11\\\/bunt-3D-mit-weisser-Schrift.png.png\",\"width\":916,\"height\":148,\"caption\":\"innoWerft Walldorf GmbH\"},\"image\":{\"@id\":\"https:\\\/\\\/www.innowerft.com\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/www.linkedin.com\\\/company\\\/innowerft\\\/\",\"https:\\\/\\\/www.instagram.com\\\/innowerft\\\/\",\"https:\\\/\\\/www.tiktok.com\\\/@innowerft\"]},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/www.innowerft.com\\\/#\\\/schema\\\/person\\\/b6d8ecd2909ecb64dd41a275667730ab\",\"name\":\"innoWerft\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-GB\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/37a75768f67f4203a781d634b7c1ff5008292e9369da463d555be9aaf4d87ecc?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/37a75768f67f4203a781d634b7c1ff5008292e9369da463d555be9aaf4d87ecc?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/37a75768f67f4203a781d634b7c1ff5008292e9369da463d555be9aaf4d87ecc?s=96&d=mm&r=g\",\"caption\":\"innoWerft\"},\"url\":\"https:\\\/\\\/www.innowerft.com\\\/en\\\/author\\\/innowerft\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Unit Economics: The key to sustainable growth - innoWerft","description":"Why are unit economics important for start-ups? Discover the key figures for optimising your strategy.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.innowerft.com\/en\/unit-economics-the-key-to-sustainable-growth\/","og_locale":"en_GB","og_type":"article","og_title":"Unit Economics: Der Schl\u00fcssel zu nachhaltigem Wachstum - innoWerft","og_description":"Warum sind Unit Economics wichtig f\u00fcr Startups? Entdecke die Schl\u00fcsselkennzahlen zur Optimierung Deiner Strategie.","og_url":"https:\/\/www.innowerft.com\/en\/unit-economics-the-key-to-sustainable-growth\/","og_site_name":"innoWerft","article_published_time":"2024-03-17T11:42:39+00:00","article_modified_time":"2024-07-17T10:46:33+00:00","og_image":[{"width":2560,"height":1920,"url":"https:\/\/www.innowerft.com\/wp-content\/uploads\/2024\/07\/pexels-kindel-media-7651553-scaled.jpg","type":"image\/jpeg"}],"author":"innoWerft","twitter_card":"summary_large_image","twitter_misc":{"Written by":"innoWerft","Estimated reading time":"2 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.innowerft.com\/unit-economics-der-schluessel-zu-nachhaltigem-wachstum\/#article","isPartOf":{"@id":"https:\/\/www.innowerft.com\/unit-economics-der-schluessel-zu-nachhaltigem-wachstum\/"},"author":{"name":"innoWerft","@id":"https:\/\/www.innowerft.com\/#\/schema\/person\/b6d8ecd2909ecb64dd41a275667730ab"},"headline":"Unit Economics: Der Schl\u00fcssel zu nachhaltigem Wachstum","datePublished":"2024-03-17T11:42:39+00:00","dateModified":"2024-07-17T10:46:33+00:00","mainEntityOfPage":{"@id":"https:\/\/www.innowerft.com\/unit-economics-der-schluessel-zu-nachhaltigem-wachstum\/"},"wordCount":504,"commentCount":0,"publisher":{"@id":"https:\/\/www.innowerft.com\/#organization"},"image":{"@id":"https:\/\/www.innowerft.com\/unit-economics-der-schluessel-zu-nachhaltigem-wachstum\/#primaryimage"},"thumbnailUrl":"https:\/\/www.innowerft.com\/wp-content\/uploads\/2024\/07\/pexels-kindel-media-7651553-scaled.jpg","articleSection":["Know-How"],"inLanguage":"en-GB","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/www.innowerft.com\/unit-economics-der-schluessel-zu-nachhaltigem-wachstum\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/www.innowerft.com\/unit-economics-der-schluessel-zu-nachhaltigem-wachstum\/","url":"https:\/\/www.innowerft.com\/unit-economics-der-schluessel-zu-nachhaltigem-wachstum\/","name":"Unit Economics: The key to sustainable growth - innoWerft","isPartOf":{"@id":"https:\/\/www.innowerft.com\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.innowerft.com\/unit-economics-der-schluessel-zu-nachhaltigem-wachstum\/#primaryimage"},"image":{"@id":"https:\/\/www.innowerft.com\/unit-economics-der-schluessel-zu-nachhaltigem-wachstum\/#primaryimage"},"thumbnailUrl":"https:\/\/www.innowerft.com\/wp-content\/uploads\/2024\/07\/pexels-kindel-media-7651553-scaled.jpg","datePublished":"2024-03-17T11:42:39+00:00","dateModified":"2024-07-17T10:46:33+00:00","description":"Why are unit economics important for start-ups? Discover the key figures for optimising your strategy.","breadcrumb":{"@id":"https:\/\/www.innowerft.com\/unit-economics-der-schluessel-zu-nachhaltigem-wachstum\/#breadcrumb"},"inLanguage":"en-GB","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.innowerft.com\/unit-economics-der-schluessel-zu-nachhaltigem-wachstum\/"]}]},{"@type":"ImageObject","inLanguage":"en-GB","@id":"https:\/\/www.innowerft.com\/unit-economics-der-schluessel-zu-nachhaltigem-wachstum\/#primaryimage","url":"https:\/\/www.innowerft.com\/wp-content\/uploads\/2024\/07\/pexels-kindel-media-7651553-scaled.jpg","contentUrl":"https:\/\/www.innowerft.com\/wp-content\/uploads\/2024\/07\/pexels-kindel-media-7651553-scaled.jpg","width":2560,"height":1920,"caption":"Gr\u00fcnderin schaut sich ihre Unit Economics an"},{"@type":"BreadcrumbList","@id":"https:\/\/www.innowerft.com\/unit-economics-der-schluessel-zu-nachhaltigem-wachstum\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Startseite","item":"https:\/\/www.innowerft.com\/"},{"@type":"ListItem","position":2,"name":"Unit Economics: Der Schl\u00fcssel zu nachhaltigem Wachstum"}]},{"@type":"WebSite","@id":"https:\/\/www.innowerft.com\/#website","url":"https:\/\/www.innowerft.com\/","name":"innoWerft","description":"innowerft","publisher":{"@id":"https:\/\/www.innowerft.com\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.innowerft.com\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-GB"},{"@type":"Organization","@id":"https:\/\/www.innowerft.com\/#organization","name":"innoWerft Walldorf GmbH","alternateName":"innoWerft","url":"https:\/\/www.innowerft.com\/","logo":{"@type":"ImageObject","inLanguage":"en-GB","@id":"https:\/\/www.innowerft.com\/#\/schema\/logo\/image\/","url":"https:\/\/www.innowerft.com\/wp-content\/uploads\/2023\/11\/bunt-3D-mit-weisser-Schrift.png.png","contentUrl":"https:\/\/www.innowerft.com\/wp-content\/uploads\/2023\/11\/bunt-3D-mit-weisser-Schrift.png.png","width":916,"height":148,"caption":"innoWerft Walldorf GmbH"},"image":{"@id":"https:\/\/www.innowerft.com\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.linkedin.com\/company\/innowerft\/","https:\/\/www.instagram.com\/innowerft\/","https:\/\/www.tiktok.com\/@innowerft"]},{"@type":"Person","@id":"https:\/\/www.innowerft.com\/#\/schema\/person\/b6d8ecd2909ecb64dd41a275667730ab","name":"innoWerft","image":{"@type":"ImageObject","inLanguage":"en-GB","@id":"https:\/\/secure.gravatar.com\/avatar\/37a75768f67f4203a781d634b7c1ff5008292e9369da463d555be9aaf4d87ecc?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/37a75768f67f4203a781d634b7c1ff5008292e9369da463d555be9aaf4d87ecc?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/37a75768f67f4203a781d634b7c1ff5008292e9369da463d555be9aaf4d87ecc?s=96&d=mm&r=g","caption":"innoWerft"},"url":"https:\/\/www.innowerft.com\/en\/author\/innowerft\/"}]}},"wp-worthy-pixel":{"ignored":false,"public":null,"server":null,"url":null},"wp-worthy-type":"normal","_links":{"self":[{"href":"https:\/\/www.innowerft.com\/en\/wp-json\/wp\/v2\/posts\/12847","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.innowerft.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.innowerft.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.innowerft.com\/en\/wp-json\/wp\/v2\/users\/5"}],"replies":[{"embeddable":true,"href":"https:\/\/www.innowerft.com\/en\/wp-json\/wp\/v2\/comments?post=12847"}],"version-history":[{"count":0,"href":"https:\/\/www.innowerft.com\/en\/wp-json\/wp\/v2\/posts\/12847\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.innowerft.com\/en\/wp-json\/wp\/v2\/media\/12834"}],"wp:attachment":[{"href":"https:\/\/www.innowerft.com\/en\/wp-json\/wp\/v2\/media?parent=12847"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.innowerft.com\/en\/wp-json\/wp\/v2\/categories?post=12847"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.innowerft.com\/en\/wp-json\/wp\/v2\/tags?post=12847"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}