{"id":10533,"date":"2024-02-14T23:16:29","date_gmt":"2024-02-14T22:16:29","guid":{"rendered":"https:\/\/www.innowerft.com\/?p=10533"},"modified":"2026-08-10T00:48:44","modified_gmt":"2026-08-09T22:48:44","slug":"pitch-persuasion-in-the-business-world","status":"publish","type":"post","link":"https:\/\/www.innowerft.com\/en\/pitch-ueberzeugungskraft-in-der-geschaeftswelt\/","title":{"rendered":"What is a pitch?"},"content":{"rendered":"<p style=\"font-weight: 400;\">A pitch is a short, concise presentation of a business idea, a product or a company, with the aim of sparking interest among potential investors, customers or partners.<\/p>\n<p style=\"font-weight: 400;\">In the start-up context, the pitch is a key communication tool, particularly when it comes to securing funding or strategic support.<\/p>\n<p style=\"font-weight: 400;\">A pitch conveys the key information about a project in a very short space of time, typically focusing on:<\/p>\n<ul style=\"font-weight: 400;\">\n<li>the problem being solved<\/li>\n<li>the solution (product or service)<\/li>\n<li>the benefits for customers<\/li>\n<li>the market potential<\/li>\n<li>the business model<\/li>\n<li>the competitive advantage<\/li>\n<li>the team<\/li>\n<\/ul>\n<p style=\"font-weight: 400;\">Typical forms of a pitch include:<\/p>\n<ul style=\"font-weight: 400;\">\n<li><strong>Elevator pitch:<\/strong> A very brief introduction (approx. 30\u201360 seconds)<\/li>\n<li><strong>Short pitch:<\/strong> a few minutes, often for initial discussions<\/li>\n<li><strong>Investor Pitch Deck:<\/strong> structured presentation with slides<\/li>\n<li><strong>Demo pitch:<\/strong> A combination of presentation and product demonstration<\/li>\n<\/ul>\n<p style=\"font-weight: 400;\">A successful pitch is characterised by the following features:<\/p>\n<ul style=\"font-weight: 400;\">\n<li>a clear and understandable message<\/li>\n<li>Focus on the problem and the benefits<\/li>\n<li>compelling storyline<\/li>\n<li>simplified language (no technical jargon)<\/li>\n<li>clear differentiation from competitors<\/li>\n<li>clear \u201ecall to action\u201c (e.g. investment, meeting, demo)<\/li>\n<\/ul>\n<p style=\"font-weight: 400;\">The purpose of a pitch is not merely to provide information, but above all to persuade. It is intended to spark interest and trigger the next step in the decision-making process.<\/p>\n<p style=\"font-weight: 400;\">For start-ups, the pitch is particularly important in situations such as:<\/p>\n<ul style=\"font-weight: 400;\">\n<li>Fundraising rounds<\/li>\n<li>Applications for accelerator or incubator programmes<\/li>\n<li>Sales meetings with initial customers<\/li>\n<li>Networking events or competitions<\/li>\n<\/ul>\n<p style=\"font-weight: 400;\">A good pitch is often the deciding factor in whether an idea is taken forward or receives financial backing.<\/p>\n<p style=\"font-weight: 400;\">innoWerft helps start-up founders to develop compelling pitches, clearly communicate their business models and win over investors in a professional manner.<\/p>","protected":false},"excerpt":{"rendered":"<p>A pitch is a short, concise presentation in which entrepreneurs, start-ups or business people present their business idea, products or services to potential investors, customers or partners with the aim of gaining interest and support.<\/p>","protected":false},"author":5,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","content-type":"","inline_featured_image":false,"_monsterinsights_skip_tracking":false,"footnotes":""},"categories":[47],"tags":[],"class_list":["post-10533","post","type-post","status-publish","format-standard","hentry","category-glossareintrag"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Was ist ein Pitch? 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