{"id":10514,"date":"2024-02-14T22:54:10","date_gmt":"2024-02-14T21:54:10","guid":{"rendered":"https:\/\/www.innowerft.com\/?p=10514"},"modified":"2026-08-08T20:02:35","modified_gmt":"2026-08-08T18:02:35","slug":"month-on-month-growth-dynamics-of-monthly-growth","status":"publish","type":"post","link":"https:\/\/www.innowerft.com\/en\/month-on-month-growth-dynamik-des-monatlichen-wachstums\/","title":{"rendered":"What is month-on-month growth (MoM growth)?"},"content":{"rendered":"<p style=\"font-weight: 400;\">Month-on-month growth (MoM growth) describes the percentage change in a particular key performance indicator from one month to the next. It is used to quantify short-term trends within organisations.<\/p>\n<p style=\"font-weight: 400;\">Typical metrics analysed in MoM growth are:<\/p>\n<ul style=\"font-weight: 400;\">\n<li>Turnover<\/li>\n<li>User figures (e.g. active users)<\/li>\n<li>Leads or conversions<\/li>\n<li>recurring revenue (MRR)<\/li>\n<li>App or product usage<\/li>\n<\/ul>\n<p style=\"font-weight: 400;\">The basic formula is:<\/p>\n<ul style=\"font-weight: 400;\">\n<li>MoM growth = ((current month\u2019s figure \u2013 previous month\u2019s figure) \/ previous month\u2019s figure) \u00d7 100<\/li>\n<\/ul>\n<p style=\"font-weight: 400;\">MoM growth is particularly important because it provides rapid insights into the dynamics of a business model. Unlike annual figures, it highlights trends, changes and potential problems at an early stage.<\/p>\n<p style=\"font-weight: 400;\">Advantages of MoM growth:<\/p>\n<ul style=\"font-weight: 400;\">\n<li>rapid identification of growth trends or downturns<\/li>\n<li>immediate feedback on product or marketing initiatives<\/li>\n<li>better management of short-term decisions<\/li>\n<li>increased operational flexibility<\/li>\n<li>early identification of risks or opportunities<\/li>\n<\/ul>\n<p style=\"font-weight: 400;\">MoM growth is particularly relevant for start-ups, as they often operate in fast-growing and dynamic markets. Even small changes can have a significant impact on overall performance in such markets.<\/p>\n<p style=\"font-weight: 400;\">At the same time, it is important to interpret MoM figures carefully, as they can fluctuate significantly. Seasonal effects, marketing campaigns or external events can cause short-term fluctuations that do not necessarily reflect long-term trends.<\/p>\n<p style=\"font-weight: 400;\">For this reason, MoM growth is often analysed in conjunction with other key performance indicators, such as:<\/p>\n<ul style=\"font-weight: 400;\">\n<li>Year-on-Year (YoY) Growth for long-term trends<\/li>\n<li>Cohort analyses of user behaviour<\/li>\n<li>Retention and engagement metrics<\/li>\n<\/ul>\n<p style=\"font-weight: 400;\">For many start-ups, steady and positive month-on-month growth is an important indicator of scaling potential and market acceptance.<\/p>\n<p style=\"font-weight: 400;\">innoWerft helps founders to define relevant growth metrics, interpret them correctly and make data-driven decisions to ensure sustainable growth.<\/p>","protected":false},"excerpt":{"rendered":"<p>Month-on-month growth (MoM growth) is an important key figure that measures the percentage change in a specific metric, such as sales, user numbers or other performance indicators, from one month to the next.<\/p>","protected":false},"author":5,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","content-type":"","inline_featured_image":false,"_monsterinsights_skip_tracking":false,"footnotes":""},"categories":[47],"tags":[],"class_list":["post-10514","post","type-post","status-publish","format-standard","hentry","category-glossareintrag"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.4 - 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