{"id":10490,"date":"2024-02-14T22:28:10","date_gmt":"2024-02-14T21:28:10","guid":{"rendered":"https:\/\/www.innowerft.com\/?p=10490"},"modified":"2026-08-08T19:20:42","modified_gmt":"2026-08-08T17:20:42","slug":"kpi-guide-to-corporate-performance","status":"publish","type":"post","link":"https:\/\/www.innowerft.com\/en\/kpi-wegweiser-der-unternehmensleistung\/","title":{"rendered":"What are Key Performance Indicators (KPIs)?"},"content":{"rendered":"<p style=\"font-weight: 400;\">Key Performance Indicators (KPIs) are key performance metrics that companies \u2013 particularly start-ups \u2013 use to measure the success of their strategies, processes and activities. They serve as a guide for assessing whether a company is achieving its defined objectives.<\/p>\n<p style=\"font-weight: 400;\">KPIs are always quantitative and are measured regularly to highlight trends over time and enable informed decision-making.<\/p>\n<p style=\"font-weight: 400;\">Typical areas in which KPIs are used include:<\/p>\n<ul style=\"font-weight: 400;\">\n<li>Marketing and Sales<\/li>\n<li>Product usage and user behaviour<\/li>\n<li>Finance and Growth<\/li>\n<li>Customer service and satisfaction<\/li>\n<li>operational efficiency<\/li>\n<\/ul>\n<p style=\"font-weight: 400;\">Examples of common start-up KPIs include:<\/p>\n<ul style=\"font-weight: 400;\">\n<li>Customer Acquisition Cost (CAC)<\/li>\n<li>Customer Lifetime Value (CLV)<\/li>\n<li>Monthly Active Users (MAU) and Daily Active Users (DAU)<\/li>\n<li>Conversion rate<\/li>\n<li>Churn rate (customer churn rate)<\/li>\n<li>Burn rate<\/li>\n<li>Revenue growth<\/li>\n<\/ul>\n<p style=\"font-weight: 400;\">The advantages of KPIs are:<\/p>\n<ul style=\"font-weight: 400;\">\n<li>clear, measurable indicators of success and progress<\/li>\n<li>data-driven decision-making<\/li>\n<li>early identification of problems or trends<\/li>\n<li>better management of resources and the budget<\/li>\n<li>greater transparency within the organisation<\/li>\n<li>better communication of objectives within the team<\/li>\n<\/ul>\n<p style=\"font-weight: 400;\">KPIs are particularly important for start-ups, as they operate in a dynamic and often uncertain environment. Without clear key performance indicators, it is difficult to assess whether a product, market strategy or growth is actually working.<\/p>\n<p style=\"font-weight: 400;\">A good KPI strategy is characterised by its focus on a small number of truly relevant key performance indicators that are directly linked to the company\u2019s objectives.<\/p>\n<p style=\"font-weight: 400;\">KPIs should also be reviewed regularly and adjusted where necessary, as business models and market conditions can change rapidly in the start-up environment.<\/p>\n<p style=\"font-weight: 400;\">innoWerft supports start-up founders in defining meaningful KPIs, setting up measurement systems and establishing data-driven decision-making processes to promote sustainable growth.<\/p>","protected":false},"excerpt":{"rendered":"<p>Key Performance Indicators (KPIs) are crucial metrics that startups use to measure and evaluate the effectiveness of their business strategies, operational processes and overall performance.<\/p>","protected":false},"author":5,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","content-type":"","inline_featured_image":false,"_monsterinsights_skip_tracking":false,"footnotes":""},"categories":[47],"tags":[],"class_list":["post-10490","post","type-post","status-publish","format-standard","hentry","category-glossareintrag"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Was sind Key Performance Indicators (KPIs)? - innoWerft<\/title>\n<meta name=\"description\" content=\"KPI: entscheidende Kennzahlen, mit denen Startups die Effektivit\u00e4t ihrer Strategien, Prozesse und Gesamtleistung bewerten.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.innowerft.com\/en\/kpi-guide-to-corporate-performance\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Was sind Key Performance Indicators (KPIs)? - innoWerft\" \/>\n<meta property=\"og:description\" content=\"KPI: entscheidende Kennzahlen, mit denen Startups die Effektivit\u00e4t ihrer Strategien, Prozesse und Gesamtleistung bewerten.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.innowerft.com\/en\/kpi-guide-to-corporate-performance\/\" \/>\n<meta property=\"og:site_name\" content=\"innoWerft\" \/>\n<meta property=\"article:published_time\" content=\"2024-02-14T21:28:10+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-08-08T17:20:42+00:00\" \/>\n<meta name=\"author\" content=\"innoWerft\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"innoWerft\" \/>\n\t<meta name=\"twitter:label2\" content=\"Estimated reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.innowerft.com\\\/kpi-wegweiser-der-unternehmensleistung\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.innowerft.com\\\/kpi-wegweiser-der-unternehmensleistung\\\/\"},\"author\":{\"name\":\"innoWerft\",\"@id\":\"https:\\\/\\\/www.innowerft.com\\\/#\\\/schema\\\/person\\\/b6d8ecd2909ecb64dd41a275667730ab\"},\"headline\":\"Was sind Key Performance Indicators (KPIs)?\",\"datePublished\":\"2024-02-14T21:28:10+00:00\",\"dateModified\":\"2026-08-08T17:20:42+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.innowerft.com\\\/kpi-wegweiser-der-unternehmensleistung\\\/\"},\"wordCount\":262,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\\\/\\\/www.innowerft.com\\\/#organization\"},\"articleSection\":[\"Glossareintrag\"],\"inLanguage\":\"en-GB\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/www.innowerft.com\\\/kpi-wegweiser-der-unternehmensleistung\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.innowerft.com\\\/kpi-wegweiser-der-unternehmensleistung\\\/\",\"url\":\"https:\\\/\\\/www.innowerft.com\\\/kpi-wegweiser-der-unternehmensleistung\\\/\",\"name\":\"Was sind Key Performance Indicators (KPIs)? - innoWerft\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.innowerft.com\\\/#website\"},\"datePublished\":\"2024-02-14T21:28:10+00:00\",\"dateModified\":\"2026-08-08T17:20:42+00:00\",\"description\":\"KPI: entscheidende Kennzahlen, mit denen Startups die Effektivit\u00e4t ihrer Strategien, Prozesse und Gesamtleistung bewerten.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/www.innowerft.com\\\/kpi-wegweiser-der-unternehmensleistung\\\/#breadcrumb\"},\"inLanguage\":\"en-GB\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/www.innowerft.com\\\/kpi-wegweiser-der-unternehmensleistung\\\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/www.innowerft.com\\\/kpi-wegweiser-der-unternehmensleistung\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Startseite\",\"item\":\"https:\\\/\\\/www.innowerft.com\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Was sind Key Performance Indicators (KPIs)?\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/www.innowerft.com\\\/#website\",\"url\":\"https:\\\/\\\/www.innowerft.com\\\/\",\"name\":\"innoWerft\",\"description\":\"innowerft\",\"publisher\":{\"@id\":\"https:\\\/\\\/www.innowerft.com\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/www.innowerft.com\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-GB\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/www.innowerft.com\\\/#organization\",\"name\":\"innoWerft Walldorf GmbH\",\"alternateName\":\"innoWerft\",\"url\":\"https:\\\/\\\/www.innowerft.com\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-GB\",\"@id\":\"https:\\\/\\\/www.innowerft.com\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/www.innowerft.com\\\/wp-content\\\/uploads\\\/2023\\\/11\\\/bunt-3D-mit-weisser-Schrift.png.png\",\"contentUrl\":\"https:\\\/\\\/www.innowerft.com\\\/wp-content\\\/uploads\\\/2023\\\/11\\\/bunt-3D-mit-weisser-Schrift.png.png\",\"width\":916,\"height\":148,\"caption\":\"innoWerft Walldorf GmbH\"},\"image\":{\"@id\":\"https:\\\/\\\/www.innowerft.com\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/www.linkedin.com\\\/company\\\/innowerft\\\/\",\"https:\\\/\\\/www.instagram.com\\\/innowerft\\\/\",\"https:\\\/\\\/www.tiktok.com\\\/@innowerft\"]},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/www.innowerft.com\\\/#\\\/schema\\\/person\\\/b6d8ecd2909ecb64dd41a275667730ab\",\"name\":\"innoWerft\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-GB\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/37a75768f67f4203a781d634b7c1ff5008292e9369da463d555be9aaf4d87ecc?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/37a75768f67f4203a781d634b7c1ff5008292e9369da463d555be9aaf4d87ecc?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/37a75768f67f4203a781d634b7c1ff5008292e9369da463d555be9aaf4d87ecc?s=96&d=mm&r=g\",\"caption\":\"innoWerft\"},\"url\":\"https:\\\/\\\/www.innowerft.com\\\/en\\\/author\\\/innowerft\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"What are Key Performance Indicators (KPIs)? - innoWerft","description":"KPI: key performance indicators that startups use to evaluate the effectiveness of their strategies, processes and overall performance.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.innowerft.com\/en\/kpi-guide-to-corporate-performance\/","og_locale":"en_GB","og_type":"article","og_title":"Was sind Key Performance Indicators (KPIs)? - innoWerft","og_description":"KPI: entscheidende Kennzahlen, mit denen Startups die Effektivit\u00e4t ihrer Strategien, Prozesse und Gesamtleistung bewerten.","og_url":"https:\/\/www.innowerft.com\/en\/kpi-guide-to-corporate-performance\/","og_site_name":"innoWerft","article_published_time":"2024-02-14T21:28:10+00:00","article_modified_time":"2026-08-08T17:20:42+00:00","author":"innoWerft","twitter_card":"summary_large_image","twitter_misc":{"Written by":"innoWerft","Estimated reading time":"2 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.innowerft.com\/kpi-wegweiser-der-unternehmensleistung\/#article","isPartOf":{"@id":"https:\/\/www.innowerft.com\/kpi-wegweiser-der-unternehmensleistung\/"},"author":{"name":"innoWerft","@id":"https:\/\/www.innowerft.com\/#\/schema\/person\/b6d8ecd2909ecb64dd41a275667730ab"},"headline":"Was sind Key Performance Indicators (KPIs)?","datePublished":"2024-02-14T21:28:10+00:00","dateModified":"2026-08-08T17:20:42+00:00","mainEntityOfPage":{"@id":"https:\/\/www.innowerft.com\/kpi-wegweiser-der-unternehmensleistung\/"},"wordCount":262,"commentCount":0,"publisher":{"@id":"https:\/\/www.innowerft.com\/#organization"},"articleSection":["Glossareintrag"],"inLanguage":"en-GB","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/www.innowerft.com\/kpi-wegweiser-der-unternehmensleistung\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/www.innowerft.com\/kpi-wegweiser-der-unternehmensleistung\/","url":"https:\/\/www.innowerft.com\/kpi-wegweiser-der-unternehmensleistung\/","name":"What are Key Performance Indicators (KPIs)? - innoWerft","isPartOf":{"@id":"https:\/\/www.innowerft.com\/#website"},"datePublished":"2024-02-14T21:28:10+00:00","dateModified":"2026-08-08T17:20:42+00:00","description":"KPI: key performance indicators that startups use to evaluate the effectiveness of their strategies, processes and overall performance.","breadcrumb":{"@id":"https:\/\/www.innowerft.com\/kpi-wegweiser-der-unternehmensleistung\/#breadcrumb"},"inLanguage":"en-GB","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.innowerft.com\/kpi-wegweiser-der-unternehmensleistung\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/www.innowerft.com\/kpi-wegweiser-der-unternehmensleistung\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Startseite","item":"https:\/\/www.innowerft.com\/"},{"@type":"ListItem","position":2,"name":"Was sind Key Performance Indicators (KPIs)?"}]},{"@type":"WebSite","@id":"https:\/\/www.innowerft.com\/#website","url":"https:\/\/www.innowerft.com\/","name":"innoWerft","description":"innowerft","publisher":{"@id":"https:\/\/www.innowerft.com\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.innowerft.com\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-GB"},{"@type":"Organization","@id":"https:\/\/www.innowerft.com\/#organization","name":"innoWerft Walldorf GmbH","alternateName":"innoWerft","url":"https:\/\/www.innowerft.com\/","logo":{"@type":"ImageObject","inLanguage":"en-GB","@id":"https:\/\/www.innowerft.com\/#\/schema\/logo\/image\/","url":"https:\/\/www.innowerft.com\/wp-content\/uploads\/2023\/11\/bunt-3D-mit-weisser-Schrift.png.png","contentUrl":"https:\/\/www.innowerft.com\/wp-content\/uploads\/2023\/11\/bunt-3D-mit-weisser-Schrift.png.png","width":916,"height":148,"caption":"innoWerft Walldorf GmbH"},"image":{"@id":"https:\/\/www.innowerft.com\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.linkedin.com\/company\/innowerft\/","https:\/\/www.instagram.com\/innowerft\/","https:\/\/www.tiktok.com\/@innowerft"]},{"@type":"Person","@id":"https:\/\/www.innowerft.com\/#\/schema\/person\/b6d8ecd2909ecb64dd41a275667730ab","name":"innoWerft","image":{"@type":"ImageObject","inLanguage":"en-GB","@id":"https:\/\/secure.gravatar.com\/avatar\/37a75768f67f4203a781d634b7c1ff5008292e9369da463d555be9aaf4d87ecc?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/37a75768f67f4203a781d634b7c1ff5008292e9369da463d555be9aaf4d87ecc?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/37a75768f67f4203a781d634b7c1ff5008292e9369da463d555be9aaf4d87ecc?s=96&d=mm&r=g","caption":"innoWerft"},"url":"https:\/\/www.innowerft.com\/en\/author\/innowerft\/"}]}},"wp-worthy-pixel":{"ignored":false,"public":null,"server":null,"url":null},"wp-worthy-type":"normal","_links":{"self":[{"href":"https:\/\/www.innowerft.com\/en\/wp-json\/wp\/v2\/posts\/10490","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.innowerft.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.innowerft.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.innowerft.com\/en\/wp-json\/wp\/v2\/users\/5"}],"replies":[{"embeddable":true,"href":"https:\/\/www.innowerft.com\/en\/wp-json\/wp\/v2\/comments?post=10490"}],"version-history":[{"count":0,"href":"https:\/\/www.innowerft.com\/en\/wp-json\/wp\/v2\/posts\/10490\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.innowerft.com\/en\/wp-json\/wp\/v2\/media?parent=10490"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.innowerft.com\/en\/wp-json\/wp\/v2\/categories?post=10490"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.innowerft.com\/en\/wp-json\/wp\/v2\/tags?post=10490"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}