{"id":10424,"date":"2024-02-14T21:16:14","date_gmt":"2024-02-14T20:16:14","guid":{"rendered":"https:\/\/www.innowerft.com\/?p=10424"},"modified":"2026-08-06T14:50:35","modified_gmt":"2026-08-06T12:50:35","slug":"elevator-pitch-compact-company-presentation","status":"publish","type":"post","link":"https:\/\/www.innowerft.com\/en\/elevator-pitch-kompakte-unternehmensvorstellung\/","title":{"rendered":"What is an elevator pitch and what is it used for?"},"content":{"rendered":"<p style=\"font-weight: 400;\">An elevator pitch is a very short and concise presentation of a business idea, a start-up or a product. The aim is to convey the core idea in such a clear and compelling way that it captures the interest of potential investors, customers or partners within a short space of time \u2013 typically within 30 to 60 seconds.<\/p>\n<p style=\"font-weight: 400;\">The term is based on the idea that one could explain one\u2019s idea in the time it takes to ride a lift (\u201eelevator ride\u201c).<\/p>\n<p style=\"font-weight: 400;\">A good elevator pitch usually includes:<\/p>\n<ul style=\"font-weight: 400;\">\n<li>a clear description of the problem<\/li>\n<li>the solution or product presented<\/li>\n<li>the specific benefits for the target group<\/li>\n<li>the unique selling point (USP)<\/li>\n<li>where appropriate, a reference to the market or target audience<\/li>\n<\/ul>\n<p style=\"font-weight: 400;\">The elevator pitch helps with this:<\/p>\n<ul style=\"font-weight: 400;\">\n<li>How to grab someone\u2019s attention quickly<\/li>\n<li>to communicate complex ideas simply<\/li>\n<li>To generate interest in discussions or follow-up meetings<\/li>\n<li>Making the most of networking opportunities<\/li>\n<li>to refine the core of a business idea<\/li>\n<\/ul>\n<p style=\"font-weight: 400;\">A compelling pitch is particularly important for start-ups, as initial contacts with investors or partners are often very brief and decisions on whether to proceed to a more in-depth discussion are made within a matter of seconds.<\/p>\n<p style=\"font-weight: 400;\">innoWerft helps founders to develop clear and effective elevator pitches, to get to the heart of their business ideas, and to prepare themselves as effectively as possible for meetings with investors, pitch events and networking opportunities.<\/p>","protected":false},"excerpt":{"rendered":"<p>The elevator pitch is a short, concise presentation that aims to convey the essence of a startup or business concept within the time span of a lift ride, typically in 30 to 60 seconds.<\/p>","protected":false},"author":5,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","content-type":"","inline_featured_image":false,"_monsterinsights_skip_tracking":false,"footnotes":""},"categories":[47],"tags":[],"class_list":["post-10424","post","type-post","status-publish","format-standard","hentry","category-glossareintrag"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Was ist ein Elevator Pitch und wof\u00fcr wird er genutzt? - innoWerft<\/title>\n<meta name=\"description\" content=\"Elevator Pitch: Kurze, pr\u00e4gnante Pr\u00e4sentation zur Vermittlung der Startup-Essenz in 30 bis 60 Sekunden, ideal f\u00fcr eine Aufzugsfahrt.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.innowerft.com\/en\/elevator-pitch-compact-company-presentation\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Was ist ein Elevator Pitch und wof\u00fcr wird er genutzt? - innoWerft\" \/>\n<meta property=\"og:description\" content=\"Elevator Pitch: Kurze, pr\u00e4gnante Pr\u00e4sentation zur Vermittlung der Startup-Essenz in 30 bis 60 Sekunden, ideal f\u00fcr eine Aufzugsfahrt.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.innowerft.com\/en\/elevator-pitch-compact-company-presentation\/\" \/>\n<meta property=\"og:site_name\" content=\"innoWerft\" \/>\n<meta property=\"article:published_time\" content=\"2024-02-14T20:16:14+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-08-06T12:50:35+00:00\" \/>\n<meta name=\"author\" content=\"innoWerft\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"innoWerft\" \/>\n\t<meta name=\"twitter:label2\" content=\"Estimated reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.innowerft.com\\\/elevator-pitch-kompakte-unternehmensvorstellung\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.innowerft.com\\\/elevator-pitch-kompakte-unternehmensvorstellung\\\/\"},\"author\":{\"name\":\"innoWerft\",\"@id\":\"https:\\\/\\\/www.innowerft.com\\\/#\\\/schema\\\/person\\\/b6d8ecd2909ecb64dd41a275667730ab\"},\"headline\":\"Was ist ein Elevator Pitch und wof\u00fcr wird er genutzt?\",\"datePublished\":\"2024-02-14T20:16:14+00:00\",\"dateModified\":\"2026-08-06T12:50:35+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.innowerft.com\\\/elevator-pitch-kompakte-unternehmensvorstellung\\\/\"},\"wordCount\":227,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\\\/\\\/www.innowerft.com\\\/#organization\"},\"articleSection\":[\"Glossareintrag\"],\"inLanguage\":\"en-GB\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/www.innowerft.com\\\/elevator-pitch-kompakte-unternehmensvorstellung\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.innowerft.com\\\/elevator-pitch-kompakte-unternehmensvorstellung\\\/\",\"url\":\"https:\\\/\\\/www.innowerft.com\\\/elevator-pitch-kompakte-unternehmensvorstellung\\\/\",\"name\":\"Was ist ein Elevator Pitch und wof\u00fcr wird er genutzt? - innoWerft\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.innowerft.com\\\/#website\"},\"datePublished\":\"2024-02-14T20:16:14+00:00\",\"dateModified\":\"2026-08-06T12:50:35+00:00\",\"description\":\"Elevator Pitch: Kurze, pr\u00e4gnante Pr\u00e4sentation zur Vermittlung der Startup-Essenz in 30 bis 60 Sekunden, ideal f\u00fcr eine Aufzugsfahrt.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/www.innowerft.com\\\/elevator-pitch-kompakte-unternehmensvorstellung\\\/#breadcrumb\"},\"inLanguage\":\"en-GB\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/www.innowerft.com\\\/elevator-pitch-kompakte-unternehmensvorstellung\\\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/www.innowerft.com\\\/elevator-pitch-kompakte-unternehmensvorstellung\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Startseite\",\"item\":\"https:\\\/\\\/www.innowerft.com\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Was ist ein Elevator Pitch und wof\u00fcr wird er genutzt?\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/www.innowerft.com\\\/#website\",\"url\":\"https:\\\/\\\/www.innowerft.com\\\/\",\"name\":\"innoWerft\",\"description\":\"innowerft\",\"publisher\":{\"@id\":\"https:\\\/\\\/www.innowerft.com\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/www.innowerft.com\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-GB\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/www.innowerft.com\\\/#organization\",\"name\":\"innoWerft Walldorf GmbH\",\"alternateName\":\"innoWerft\",\"url\":\"https:\\\/\\\/www.innowerft.com\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-GB\",\"@id\":\"https:\\\/\\\/www.innowerft.com\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/www.innowerft.com\\\/wp-content\\\/uploads\\\/2023\\\/11\\\/bunt-3D-mit-weisser-Schrift.png.png\",\"contentUrl\":\"https:\\\/\\\/www.innowerft.com\\\/wp-content\\\/uploads\\\/2023\\\/11\\\/bunt-3D-mit-weisser-Schrift.png.png\",\"width\":916,\"height\":148,\"caption\":\"innoWerft Walldorf GmbH\"},\"image\":{\"@id\":\"https:\\\/\\\/www.innowerft.com\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/www.linkedin.com\\\/company\\\/innowerft\\\/\",\"https:\\\/\\\/www.instagram.com\\\/innowerft\\\/\",\"https:\\\/\\\/www.tiktok.com\\\/@innowerft\"]},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/www.innowerft.com\\\/#\\\/schema\\\/person\\\/b6d8ecd2909ecb64dd41a275667730ab\",\"name\":\"innoWerft\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-GB\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/37a75768f67f4203a781d634b7c1ff5008292e9369da463d555be9aaf4d87ecc?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/37a75768f67f4203a781d634b7c1ff5008292e9369da463d555be9aaf4d87ecc?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/37a75768f67f4203a781d634b7c1ff5008292e9369da463d555be9aaf4d87ecc?s=96&d=mm&r=g\",\"caption\":\"innoWerft\"},\"url\":\"https:\\\/\\\/www.innowerft.com\\\/en\\\/author\\\/innowerft\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"What is an elevator pitch and what is it used for? - innoWerft","description":"Elevator pitch: Short, concise presentation to convey the startup essence in 30 to 60 seconds, ideal for a lift ride.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.innowerft.com\/en\/elevator-pitch-compact-company-presentation\/","og_locale":"en_GB","og_type":"article","og_title":"Was ist ein Elevator Pitch und wof\u00fcr wird er genutzt? - innoWerft","og_description":"Elevator Pitch: Kurze, pr\u00e4gnante Pr\u00e4sentation zur Vermittlung der Startup-Essenz in 30 bis 60 Sekunden, ideal f\u00fcr eine Aufzugsfahrt.","og_url":"https:\/\/www.innowerft.com\/en\/elevator-pitch-compact-company-presentation\/","og_site_name":"innoWerft","article_published_time":"2024-02-14T20:16:14+00:00","article_modified_time":"2026-08-06T12:50:35+00:00","author":"innoWerft","twitter_card":"summary_large_image","twitter_misc":{"Written by":"innoWerft","Estimated reading time":"2 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.innowerft.com\/elevator-pitch-kompakte-unternehmensvorstellung\/#article","isPartOf":{"@id":"https:\/\/www.innowerft.com\/elevator-pitch-kompakte-unternehmensvorstellung\/"},"author":{"name":"innoWerft","@id":"https:\/\/www.innowerft.com\/#\/schema\/person\/b6d8ecd2909ecb64dd41a275667730ab"},"headline":"Was ist ein Elevator Pitch und wof\u00fcr wird er genutzt?","datePublished":"2024-02-14T20:16:14+00:00","dateModified":"2026-08-06T12:50:35+00:00","mainEntityOfPage":{"@id":"https:\/\/www.innowerft.com\/elevator-pitch-kompakte-unternehmensvorstellung\/"},"wordCount":227,"commentCount":0,"publisher":{"@id":"https:\/\/www.innowerft.com\/#organization"},"articleSection":["Glossareintrag"],"inLanguage":"en-GB","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/www.innowerft.com\/elevator-pitch-kompakte-unternehmensvorstellung\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/www.innowerft.com\/elevator-pitch-kompakte-unternehmensvorstellung\/","url":"https:\/\/www.innowerft.com\/elevator-pitch-kompakte-unternehmensvorstellung\/","name":"What is an elevator pitch and what is it used for? - innoWerft","isPartOf":{"@id":"https:\/\/www.innowerft.com\/#website"},"datePublished":"2024-02-14T20:16:14+00:00","dateModified":"2026-08-06T12:50:35+00:00","description":"Elevator pitch: Short, concise presentation to convey the startup essence in 30 to 60 seconds, ideal for a lift ride.","breadcrumb":{"@id":"https:\/\/www.innowerft.com\/elevator-pitch-kompakte-unternehmensvorstellung\/#breadcrumb"},"inLanguage":"en-GB","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.innowerft.com\/elevator-pitch-kompakte-unternehmensvorstellung\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/www.innowerft.com\/elevator-pitch-kompakte-unternehmensvorstellung\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Startseite","item":"https:\/\/www.innowerft.com\/"},{"@type":"ListItem","position":2,"name":"Was ist ein Elevator Pitch und wof\u00fcr wird er genutzt?"}]},{"@type":"WebSite","@id":"https:\/\/www.innowerft.com\/#website","url":"https:\/\/www.innowerft.com\/","name":"innoWerft","description":"innowerft","publisher":{"@id":"https:\/\/www.innowerft.com\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.innowerft.com\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-GB"},{"@type":"Organization","@id":"https:\/\/www.innowerft.com\/#organization","name":"innoWerft Walldorf GmbH","alternateName":"innoWerft","url":"https:\/\/www.innowerft.com\/","logo":{"@type":"ImageObject","inLanguage":"en-GB","@id":"https:\/\/www.innowerft.com\/#\/schema\/logo\/image\/","url":"https:\/\/www.innowerft.com\/wp-content\/uploads\/2023\/11\/bunt-3D-mit-weisser-Schrift.png.png","contentUrl":"https:\/\/www.innowerft.com\/wp-content\/uploads\/2023\/11\/bunt-3D-mit-weisser-Schrift.png.png","width":916,"height":148,"caption":"innoWerft Walldorf GmbH"},"image":{"@id":"https:\/\/www.innowerft.com\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.linkedin.com\/company\/innowerft\/","https:\/\/www.instagram.com\/innowerft\/","https:\/\/www.tiktok.com\/@innowerft"]},{"@type":"Person","@id":"https:\/\/www.innowerft.com\/#\/schema\/person\/b6d8ecd2909ecb64dd41a275667730ab","name":"innoWerft","image":{"@type":"ImageObject","inLanguage":"en-GB","@id":"https:\/\/secure.gravatar.com\/avatar\/37a75768f67f4203a781d634b7c1ff5008292e9369da463d555be9aaf4d87ecc?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/37a75768f67f4203a781d634b7c1ff5008292e9369da463d555be9aaf4d87ecc?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/37a75768f67f4203a781d634b7c1ff5008292e9369da463d555be9aaf4d87ecc?s=96&d=mm&r=g","caption":"innoWerft"},"url":"https:\/\/www.innowerft.com\/en\/author\/innowerft\/"}]}},"wp-worthy-pixel":{"ignored":false,"public":null,"server":null,"url":null},"wp-worthy-type":"normal","_links":{"self":[{"href":"https:\/\/www.innowerft.com\/en\/wp-json\/wp\/v2\/posts\/10424","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.innowerft.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.innowerft.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.innowerft.com\/en\/wp-json\/wp\/v2\/users\/5"}],"replies":[{"embeddable":true,"href":"https:\/\/www.innowerft.com\/en\/wp-json\/wp\/v2\/comments?post=10424"}],"version-history":[{"count":0,"href":"https:\/\/www.innowerft.com\/en\/wp-json\/wp\/v2\/posts\/10424\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.innowerft.com\/en\/wp-json\/wp\/v2\/media?parent=10424"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.innowerft.com\/en\/wp-json\/wp\/v2\/categories?post=10424"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.innowerft.com\/en\/wp-json\/wp\/v2\/tags?post=10424"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}