{"id":10400,"date":"2024-02-14T20:55:41","date_gmt":"2024-02-14T19:55:41","guid":{"rendered":"https:\/\/www.innowerft.com\/?p=10400"},"modified":"2026-08-06T14:42:37","modified_gmt":"2026-08-06T12:42:37","slug":"disruption-in-the-market-drivers-for-innovation-and-change","status":"publish","type":"post","link":"https:\/\/www.innowerft.com\/en\/disruption-im-markt-treiber-fuer-innovation-und-wandel\/","title":{"rendered":"What does \u2018disruption\u2019 mean, and why is it relevant to businesses?"},"content":{"rendered":"<p style=\"font-weight: 400;\">Disruption describes the process whereby innovative technologies, products or business models fundamentally transform or even displace existing markets. This often gives rise to new solutions that are simpler, cheaper, faster or more user-friendly than established offerings.<\/p>\n<p style=\"font-weight: 400;\">Disruptive innovations transform not only individual products, but often entire industries and value chains.<\/p>\n<p style=\"font-weight: 400;\">Typical characteristics of disruption are:<\/p>\n<ul style=\"font-weight: 400;\">\n<li>Introduction of new technologies or business models<\/li>\n<li>Changes to existing market structures<\/li>\n<li>The emergence of new customer expectations<\/li>\n<li>The displacement of established solutions<\/li>\n<li>Creating new markets and opportunities<\/li>\n<\/ul>\n<p style=\"font-weight: 400;\">Well-known examples of disruptive developments include:<\/p>\n<ul style=\"font-weight: 400;\">\n<li>Streaming services instead of traditional video rental shops<\/li>\n<li>Ride-sharing platforms in the transport sector<\/li>\n<li>Cloud computing instead of on-premises IT infrastructure<\/li>\n<li>Digital marketplaces in the retail sector<\/li>\n<\/ul>\n<p style=\"font-weight: 400;\">Disruption offers companies the opportunity to:<\/p>\n<ul style=\"font-weight: 400;\">\n<li>to tap into new markets<\/li>\n<li>Building competitive advantages<\/li>\n<li>to develop innovative business models<\/li>\n<li>Re-examining customer needs<\/li>\n<li>Realising growth potential<\/li>\n<\/ul>\n<p style=\"font-weight: 400;\">At the same time, it presents established companies with the challenge of adapting to changing market conditions and actively driving innovation forward.<\/p>\n<p style=\"font-weight: 400;\">For start-ups, disruption often presents an opportunity to challenge existing markets with new ideas and position themselves successfully. innoWerft supports founders in developing innovative business models, identifying market potential and turning disruptive ideas into viable businesses.<\/p>","protected":false},"excerpt":{"rendered":"<p>Disruption describes the process by which innovative technologies or business models challenge and fundamentally change established companies and industries.<\/p>","protected":false},"author":5,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","content-type":"","inline_featured_image":false,"_monsterinsights_skip_tracking":false,"footnotes":""},"categories":[47],"tags":[],"class_list":["post-10400","post","type-post","status-publish","format-standard","hentry","category-glossareintrag"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Was bedeutet Disruption und warum ist sie f\u00fcr Unternehmen relevant? - innoWerft<\/title>\n<meta name=\"description\" content=\"Disruption: Innovative Technologien oder Gesch\u00e4ftsmodelle, die etablierte Unternehmen und Branchen grundlegend herausfordern und ver\u00e4ndern.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.innowerft.com\/en\/disruption-in-the-market-drivers-for-innovation-and-change\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Was bedeutet Disruption und warum ist sie f\u00fcr Unternehmen relevant? - innoWerft\" \/>\n<meta property=\"og:description\" content=\"Disruption: Innovative Technologien oder Gesch\u00e4ftsmodelle, die etablierte Unternehmen und Branchen grundlegend herausfordern und ver\u00e4ndern.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.innowerft.com\/en\/disruption-in-the-market-drivers-for-innovation-and-change\/\" \/>\n<meta property=\"og:site_name\" content=\"innoWerft\" \/>\n<meta property=\"article:published_time\" content=\"2024-02-14T19:55:41+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-08-06T12:42:37+00:00\" \/>\n<meta name=\"author\" content=\"innoWerft\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"innoWerft\" \/>\n\t<meta name=\"twitter:label2\" content=\"Estimated reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.innowerft.com\\\/disruption-im-markt-treiber-fuer-innovation-und-wandel\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.innowerft.com\\\/disruption-im-markt-treiber-fuer-innovation-und-wandel\\\/\"},\"author\":{\"name\":\"innoWerft\",\"@id\":\"https:\\\/\\\/www.innowerft.com\\\/#\\\/schema\\\/person\\\/b6d8ecd2909ecb64dd41a275667730ab\"},\"headline\":\"Was bedeutet Disruption und warum ist sie f\u00fcr Unternehmen relevant?\",\"datePublished\":\"2024-02-14T19:55:41+00:00\",\"dateModified\":\"2026-08-06T12:42:37+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.innowerft.com\\\/disruption-im-markt-treiber-fuer-innovation-und-wandel\\\/\"},\"wordCount\":211,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\\\/\\\/www.innowerft.com\\\/#organization\"},\"articleSection\":[\"Glossareintrag\"],\"inLanguage\":\"en-GB\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/www.innowerft.com\\\/disruption-im-markt-treiber-fuer-innovation-und-wandel\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.innowerft.com\\\/disruption-im-markt-treiber-fuer-innovation-und-wandel\\\/\",\"url\":\"https:\\\/\\\/www.innowerft.com\\\/disruption-im-markt-treiber-fuer-innovation-und-wandel\\\/\",\"name\":\"Was bedeutet Disruption und warum ist sie f\u00fcr Unternehmen relevant? 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