{"id":10371,"date":"2026-10-21T15:19:10","date_gmt":"2026-10-21T13:19:10","guid":{"rendered":"https:\/\/www.innowerft.com\/?p=10371"},"modified":"2026-10-21T15:20:33","modified_gmt":"2026-10-21T13:20:33","slug":"crowdfunding-community-based-financing-innovation","status":"publish","type":"post","link":"https:\/\/www.innowerft.com\/en\/crowdfunding-gemeinschaftsbasierte-finanzierungsinnovation\/","title":{"rendered":"What is crowdfunding?"},"content":{"rendered":"<p><strong>Crowdfunding<\/strong> is an alternative method of financing in which a large number of people collectively fund a project, product or start-up, usually by contributing small sums of money. Funding is generally raised via online platforms where companies present their projects and attract supporters.<\/p>\n<p>For start-ups, this form of funding offers the opportunity to raise capital, gauge initial demand and build a community. Depending on the model, supporters receive various rewards in return.<\/p>\n<p>&nbsp;<\/p>\n<h2>What types of crowdfunding are there?<\/h2>\n<p>There are four basic models, which differ in particular with regard to the consideration:<\/p>\n<ul>\n<li><strong>Reward-based crowdfunding:<\/strong> Backers receive a non-financial reward, such as a product, a pre-order or a special reward.<\/li>\n<li><strong>Equity-based crowdfunding:<\/strong> Investors invest in a company and receive a financial stake in it. Depending on the arrangement, this may take the form of, for example, shares in the company or other equity instruments.<\/li>\n<li><strong>Donation-based crowdfunding:<\/strong> People support a project through donations without expecting anything in return, either financially or in kind.<\/li>\n<li><strong>Lending-based crowdfunding:<\/strong> Many investors provide a company with capital in the form of loans, which are to be repaid in accordance with the agreed terms.<\/li>\n<\/ul>\n<p>The participation-based model, in particular, is often described as <strong>Crowdinvesting<\/strong> is referred to as. The specific terms of the contract and potential risks of loss are decisive in this regard.<\/p>\n<p>&nbsp;<\/p>\n<h2>How does a crowdfunding campaign work?<\/h2>\n<p>Start-ups can raise capital for a specific project via a suitable platform. To do so, they usually set a funding target and a campaign period.<\/p>\n<p>A typical procedure consists of the following steps:<\/p>\n<ol>\n<li><strong>Preparing the project:<\/strong> Define the amount of funding, the target group and the intended use of the capital.<\/li>\n<li><strong>Select a financing model:<\/strong> Identify a suitable platform and potential benefits.<\/li>\n<li><strong>Create a campaign:<\/strong> Explain the project in a clear and understandable way and, where appropriate, present images, videos or prototypes.<\/li>\n<li><strong>Attracting supporters:<\/strong> Raise awareness of the project through marketing, social media and your own community.<\/li>\n<li><strong>Arrange financing:<\/strong> Receive funds in accordance with the platform\u2019s terms and conditions and fulfil the agreed obligations.<\/li>\n<\/ol>\n<p>Some platforms only pay out the money once the funding target has been reached. Others also allow for the payment of a smaller sum. The exact terms and conditions depend on the provider in question.<\/p>\n<p>&nbsp;<\/p>\n<h2>Example: Crowdfunding for a start-up<\/h2>\n<p>A start-up is developing a sustainable hardware product and needs 50,000 euros for its first production run.<\/p>\n<p>The team is showcasing its product via an online platform and offering supporters the chance to pre-order it.<\/p>\n<p>If the pre-orders reach the funding target, the start-up can prepare for production. At the same time, the team receives initial feedback on demand, price and desired product features.<\/p>\n<p>However, the company must also ensure that it is actually able to manufacture and deliver the products ordered.<\/p>\n<p>&nbsp;<\/p>\n<h2>What are the advantages of crowdfunding?<\/h2>\n<p>For start-ups, this form of financing can offer a number of advantages:<\/p>\n<ul>\n<li><strong>Access to capital:<\/strong> Explore funding options to complement those offered by banks or traditional investors<\/li>\n<li><strong>Market validation:<\/strong> Gain initial indications of actual demand and willingness to pay<\/li>\n<li><strong>Community building:<\/strong> Involve supporters and potential customers at an early stage<\/li>\n<li><strong>Marketing and visibility:<\/strong> Generating interest in new products or services<\/li>\n<li><strong>Direct feedback:<\/strong> Gather feedback for further product development<\/li>\n<\/ul>\n<p>A successful campaign can also demonstrate initial market traction. However, it is no substitute for a comprehensive review of the business model.<\/p>\n<p>&nbsp;<\/p>\n<h2>What are the risks and challenges?<\/h2>\n<p>Not every campaign reaches its funding target. Furthermore, the preparation often requires a great deal of time for marketing, communication and the creation of compelling content.<\/p>\n<p>Start-ups should also take platform fees, production costs and promised benefits into account at an early stage.<\/p>\n<p>In the case of pre-orders, delivery delays or unexpected production costs can prove particularly problematic. Equity- and loan-based models, on the other hand, entail additional financial and legal obligations.<\/p>\n<p>In the European Union, specific regulatory requirements apply to certain investment- and loan-based crowdfunding services. Further information is available from the <a href=\"https:\/\/finance.ec.europa.eu\/financial-markets\/financial-markets-policy\/crowdfunding_en\">European Commission on crowdfunding<\/a>.<\/p>\n<p>&nbsp;<\/p>\n<h2>Which start-ups is crowdfunding suitable for?<\/h2>\n<p>This funding is particularly suitable for projects that can be presented in a clear and accessible manner and that are aimed at a clearly defined target group.<\/p>\n<p>In the case of physical products, pre-orders can, for example, help to finance an initial production run. Creative and social projects are also often well-suited to such campaigns.<\/p>\n<p>For B2B start-ups with complex software solutions or long sales cycles, however, building up a large base of supporters can be more difficult. In such cases, other funding options may be more suitable.<\/p>\n<p>You can find an overview of alternative funding and support options at the <a href=\"https:\/\/www.innowerft.com\/en\/our-service-offering\/\">Fundraising opportunities offered by innoWerft<\/a>.<\/p>\n<p>&nbsp;<\/p>\n<h2>How can innoWerft help with this?<\/h2>\n<p>innoWerft supports founders in assessing business models and market potential, as well as in developing suitable funding strategies. Through coaching and feedback, start-ups can refine their funding plans and prepare for meetings with potential investors.<\/p>\n<p>&nbsp;<\/p>\n<h2>Frequently asked questions about crowdfunding<\/h2>\n<h3>What does \u2018crowdfunding\u2019 mean in German?<\/h3>\n<p>The term is often referred to as crowdfunding. This involves a large number of people pooling their funds to provide capital for a project or business.<\/p>\n<h3>What is the difference between crowdfunding and crowdinvesting?<\/h3>\n<p>Crowdfunding is the umbrella term for various funding models. Crowdinvesting focuses on financial investment, whilst other models are based, for example, on donations or pre-orders.<\/p>\n<h3>Do start-ups have to pay back the money they have raised?<\/h3>\n<p>That depends on the funding model. In the case of donations and traditional pre-orders, there is generally no obligation to repay a loan. In loan-based models, on the other hand, repayment is agreed.<\/p>\n<h3>Is crowdfunding also suitable for B2B start-ups?<\/h3>\n<p>Yes, although its suitability depends heavily on the business model. It can be particularly difficult to attract enough supporters through a public campaign when dealing with technologies that require explanation or specialised business clients.<\/p>\n<p>&nbsp;<\/p>\n<p>innoWerft is an early-stage investor and accelerator based in Walldorf, supporting start-ups before or shortly after they are founded by providing capital, coaching and access to a network of investors and businesses to foster sustainable growth.<\/p>\n<p>Would you like to take your start-up to the next level and find out more about innoWerft? <a href=\"https:\/\/www.innowerft.com\/en\/open-pitch\/\">Apply now for the Open Pitch<\/a>.<\/p>","protected":false},"excerpt":{"rendered":"<p>Crowdfunding is an alternative method of financing in which many people collectively fund a project, product or start-up, usually by contributing small sums of money. Funds are generally raised via online platforms where companies present their projects and attract supporters.<\/p>","protected":false},"author":5,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","content-type":"","inline_featured_image":false,"_monsterinsights_skip_tracking":false,"footnotes":""},"categories":[47],"tags":[],"class_list":["post-10371","post","type-post","status-publish","format-standard","hentry","category-glossareintrag"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Crowdfunding: Arten, Vorteile und Risiken erkl\u00e4rt - innoWerft<\/title>\n<meta name=\"description\" content=\"Crowdfunding einfach erkl\u00e4rt: Entdecke die vier Modelle, Vorteile und Risiken und erfahre, wie Startups eine Finanzierungskampagne planen.\" \/>\n<meta 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