{"id":10371,"date":"2024-02-14T19:47:10","date_gmt":"2024-02-14T18:47:10","guid":{"rendered":"https:\/\/www.innowerft.com\/?p=10371"},"modified":"2026-08-06T14:34:09","modified_gmt":"2026-08-06T12:34:09","slug":"crowdfunding-community-based-financing-innovation","status":"publish","type":"post","link":"https:\/\/www.innowerft.com\/en\/crowdfunding-gemeinschaftsbasierte-finanzierungsinnovation\/","title":{"rendered":"What is crowdfunding and how does it work?"},"content":{"rendered":"<p style=\"font-weight: 400;\">Crowdfunding is an alternative method of financing in which a large number of people contribute, usually small amounts of money, to fund a project or start-up. Funds are generally raised via online platforms where ideas are presented and supporters are recruited.<\/p>\n<p style=\"font-weight: 400;\">Depending on the model, supporters receive different rewards, for example:<\/p>\n<ul style=\"font-weight: 400;\">\n<li>Pre-orders for a product (reward-based crowdfunding)<\/li>\n<li>financial investments in the company (equity-based crowdfunding)<\/li>\n<li>Donations without any direct reward (donation-based crowdfunding)<\/li>\n<li>Loans with repayment (lending-based crowdfunding)<\/li>\n<\/ul>\n<p style=\"font-weight: 400;\">Crowdfunding offers start-ups several advantages:<\/p>\n<ul style=\"font-weight: 400;\">\n<li>Access to capital without traditional investors<\/li>\n<li>Validating ideas through genuine demand<\/li>\n<li>Building an early community and brand awareness<\/li>\n<li>direct market feedback on product development<\/li>\n<li>less reliance on banks or venture capital<\/li>\n<\/ul>\n<p style=\"font-weight: 400;\">At the same time, crowdfunding often serves as a marketing tool, as products gain visibility at an early stage and potential customers are engaged even before the product is launched.<\/p>\n<p style=\"font-weight: 400;\">Crowdfunding is particularly attractive to start-ups as a way of testing innovative ideas and building initial market traction. innoWerft supports founders in validating business models, developing go-to-market strategies and identifying suitable funding channels to enable early and sustainable growth.<\/p>","protected":false},"excerpt":{"rendered":"<p>Crowdfunding is an alternative financing method in which start-ups and projects are financed by small contributions from a large number of people, usually via online platforms.<\/p>","protected":false},"author":5,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","content-type":"","inline_featured_image":false,"_monsterinsights_skip_tracking":false,"footnotes":""},"categories":[47],"tags":[],"class_list":["post-10371","post","type-post","status-publish","format-standard","hentry","category-glossareintrag"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Was ist Crowdfunding und wie funktioniert es? 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