{"id":10332,"date":"2024-02-14T19:18:30","date_gmt":"2024-02-14T18:18:30","guid":{"rendered":"https:\/\/www.innowerft.com\/?p=10332"},"modified":"2026-08-06T14:22:57","modified_gmt":"2026-08-06T12:22:57","slug":"business-model-canvas-visual-framework-for-business-model-development","status":"publish","type":"post","link":"https:\/\/www.innowerft.com\/en\/business-model-canvas-visuelles-framework-zur-geschaeftsmodellentwicklung\/","title":{"rendered":"What is the Business Model Canvas and how is it used?"},"content":{"rendered":"<p style=\"font-weight: 400;\">Der Business Model Canvas ist ein strategisches Management-Tool zur Entwicklung, Visualisierung und Analyse von Gesch\u00e4ftsmodellen. Er hilft dabei, Gesch\u00e4ftsideen strukturiert darzustellen und zentrale Bestandteile eines Unternehmens auf einer einzigen Seite \u00fcbersichtlich abzubilden.<\/p>\n<p style=\"font-weight: 400;\">Das Modell besteht aus neun Bausteinen, die gemeinsam das Gesch\u00e4ftsmodell eines Unternehmens beschreiben:<\/p>\n<ul style=\"font-weight: 400;\">\n<li>Kundensegmente<\/li>\n<li>Wertangebote<\/li>\n<li>Kan\u00e4le<\/li>\n<li>Kundenbeziehungen<\/li>\n<li>Einnahmequellen<\/li>\n<li>Schl\u00fcsselressourcen<\/li>\n<li>Schl\u00fcsselaktivit\u00e4ten<\/li>\n<li>Schl\u00fcsselpartnerschaften<\/li>\n<li>Kostenstruktur<\/li>\n<\/ul>\n<p style=\"font-weight: 400;\">Durch diese strukturierte Darstellung k\u00f6nnen Unternehmer:innen und Teams ihr Gesch\u00e4ftsmodell besser verstehen, Annahmen kritisch hinterfragen und Zusammenh\u00e4nge zwischen den einzelnen Bereichen erkennen.<\/p>\n<p style=\"font-weight: 400;\">Der Business Model Canvas unterst\u00fctzt dabei:<\/p>\n<ul style=\"font-weight: 400;\">\n<li>die Entwicklung neuer Gesch\u00e4ftsmodelle<\/li>\n<li>die Analyse bestehender Gesch\u00e4ftsmodelle<\/li>\n<li>die Identifikation von St\u00e4rken und Schw\u00e4chen<\/li>\n<li>die F\u00f6rderung von Innovationsprozessen<\/li>\n<li>die strategische Weiterentwicklung von Unternehmen<\/li>\n<\/ul>\n<p style=\"font-weight: 400;\">Besonders f\u00fcr Startups ist der Canvas ein wichtiges Werkzeug, um Gesch\u00e4ftsideen schnell zu strukturieren und iterativ weiterzuentwickeln. Die innoWerft unterst\u00fctzt Gr\u00fcnder:innen dabei, Gesch\u00e4ftsmodelle mit dem Business Model Canvas zu erarbeiten, kritisch zu validieren und in tragf\u00e4hige, skalierbare Unternehmenskonzepte zu \u00fcberf\u00fchren.<\/p>","protected":false},"excerpt":{"rendered":"<p>The Business Model Canvas is a strategic management tool that is used to develop new or document existing business models and visualises nine key areas of a company such as value propositions, customer relationships, sales channels and revenue streams.<\/p>","protected":false},"author":5,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","content-type":"","inline_featured_image":false,"_monsterinsights_skip_tracking":false,"footnotes":""},"categories":[47],"tags":[],"class_list":["post-10332","post","type-post","status-publish","format-standard","hentry","category-glossareintrag"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Business Model Canvas - innoWerft<\/title>\n<meta name=\"description\" content=\"Business Model Canvas: Strategisches Tool zur Entwicklung und Visualisierung von Gesch\u00e4ftsmodellen in neun Schl\u00fcsselbereichen.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.innowerft.com\/en\/business-model-canvas-visual-framework-for-business-model-development\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Business Model Canvas - innoWerft\" \/>\n<meta property=\"og:description\" content=\"Business Model Canvas: Strategisches Tool zur Entwicklung und Visualisierung von Gesch\u00e4ftsmodellen in neun Schl\u00fcsselbereichen.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.innowerft.com\/en\/business-model-canvas-visual-framework-for-business-model-development\/\" \/>\n<meta property=\"og:site_name\" content=\"innoWerft\" \/>\n<meta property=\"article:published_time\" content=\"2024-02-14T18:18:30+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-08-06T12:22:57+00:00\" \/>\n<meta name=\"author\" content=\"innoWerft\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"innoWerft\" \/>\n\t<meta name=\"twitter:label2\" content=\"Estimated reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.innowerft.com\\\/business-model-canvas-visuelles-framework-zur-geschaeftsmodellentwicklung\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.innowerft.com\\\/business-model-canvas-visuelles-framework-zur-geschaeftsmodellentwicklung\\\/\"},\"author\":{\"name\":\"innoWerft\",\"@id\":\"https:\\\/\\\/www.innowerft.com\\\/#\\\/schema\\\/person\\\/b6d8ecd2909ecb64dd41a275667730ab\"},\"headline\":\"Was ist der Business Model Canvas und wie wird er verwendet?\",\"datePublished\":\"2024-02-14T18:18:30+00:00\",\"dateModified\":\"2026-08-06T12:22:57+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.innowerft.com\\\/business-model-canvas-visuelles-framework-zur-geschaeftsmodellentwicklung\\\/\"},\"wordCount\":182,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\\\/\\\/www.innowerft.com\\\/#organization\"},\"articleSection\":[\"Glossareintrag\"],\"inLanguage\":\"en-GB\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/www.innowerft.com\\\/business-model-canvas-visuelles-framework-zur-geschaeftsmodellentwicklung\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.innowerft.com\\\/business-model-canvas-visuelles-framework-zur-geschaeftsmodellentwicklung\\\/\",\"url\":\"https:\\\/\\\/www.innowerft.com\\\/business-model-canvas-visuelles-framework-zur-geschaeftsmodellentwicklung\\\/\",\"name\":\"Business Model Canvas - innoWerft\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.innowerft.com\\\/#website\"},\"datePublished\":\"2024-02-14T18:18:30+00:00\",\"dateModified\":\"2026-08-06T12:22:57+00:00\",\"description\":\"Business Model Canvas: Strategisches Tool zur Entwicklung und Visualisierung von Gesch\u00e4ftsmodellen in neun Schl\u00fcsselbereichen.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/www.innowerft.com\\\/business-model-canvas-visuelles-framework-zur-geschaeftsmodellentwicklung\\\/#breadcrumb\"},\"inLanguage\":\"en-GB\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/www.innowerft.com\\\/business-model-canvas-visuelles-framework-zur-geschaeftsmodellentwicklung\\\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/www.innowerft.com\\\/business-model-canvas-visuelles-framework-zur-geschaeftsmodellentwicklung\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Startseite\",\"item\":\"https:\\\/\\\/www.innowerft.com\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Was ist der Business Model Canvas und wie wird er verwendet?\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/www.innowerft.com\\\/#website\",\"url\":\"https:\\\/\\\/www.innowerft.com\\\/\",\"name\":\"innoWerft\",\"description\":\"innowerft\",\"publisher\":{\"@id\":\"https:\\\/\\\/www.innowerft.com\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/www.innowerft.com\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-GB\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/www.innowerft.com\\\/#organization\",\"name\":\"innoWerft Walldorf GmbH\",\"alternateName\":\"innoWerft\",\"url\":\"https:\\\/\\\/www.innowerft.com\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-GB\",\"@id\":\"https:\\\/\\\/www.innowerft.com\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/www.innowerft.com\\\/wp-content\\\/uploads\\\/2023\\\/11\\\/bunt-3D-mit-weisser-Schrift.png.png\",\"contentUrl\":\"https:\\\/\\\/www.innowerft.com\\\/wp-content\\\/uploads\\\/2023\\\/11\\\/bunt-3D-mit-weisser-Schrift.png.png\",\"width\":916,\"height\":148,\"caption\":\"innoWerft Walldorf GmbH\"},\"image\":{\"@id\":\"https:\\\/\\\/www.innowerft.com\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/www.linkedin.com\\\/company\\\/innowerft\\\/\",\"https:\\\/\\\/www.instagram.com\\\/innowerft\\\/\",\"https:\\\/\\\/www.tiktok.com\\\/@innowerft\"]},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/www.innowerft.com\\\/#\\\/schema\\\/person\\\/b6d8ecd2909ecb64dd41a275667730ab\",\"name\":\"innoWerft\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-GB\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/37a75768f67f4203a781d634b7c1ff5008292e9369da463d555be9aaf4d87ecc?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/37a75768f67f4203a781d634b7c1ff5008292e9369da463d555be9aaf4d87ecc?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/37a75768f67f4203a781d634b7c1ff5008292e9369da463d555be9aaf4d87ecc?s=96&d=mm&r=g\",\"caption\":\"innoWerft\"},\"url\":\"https:\\\/\\\/www.innowerft.com\\\/en\\\/author\\\/innowerft\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Business Model Canvas - innoWerft","description":"Business Model Canvas: Strategic tool for the development and visualisation of business models in nine key areas.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.innowerft.com\/en\/business-model-canvas-visual-framework-for-business-model-development\/","og_locale":"en_GB","og_type":"article","og_title":"Business Model Canvas - innoWerft","og_description":"Business Model Canvas: Strategisches Tool zur Entwicklung und Visualisierung von Gesch\u00e4ftsmodellen in neun Schl\u00fcsselbereichen.","og_url":"https:\/\/www.innowerft.com\/en\/business-model-canvas-visual-framework-for-business-model-development\/","og_site_name":"innoWerft","article_published_time":"2024-02-14T18:18:30+00:00","article_modified_time":"2026-08-06T12:22:57+00:00","author":"innoWerft","twitter_card":"summary_large_image","twitter_misc":{"Written by":"innoWerft","Estimated reading time":"1 minute"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.innowerft.com\/business-model-canvas-visuelles-framework-zur-geschaeftsmodellentwicklung\/#article","isPartOf":{"@id":"https:\/\/www.innowerft.com\/business-model-canvas-visuelles-framework-zur-geschaeftsmodellentwicklung\/"},"author":{"name":"innoWerft","@id":"https:\/\/www.innowerft.com\/#\/schema\/person\/b6d8ecd2909ecb64dd41a275667730ab"},"headline":"Was ist der Business Model Canvas und wie wird er verwendet?","datePublished":"2024-02-14T18:18:30+00:00","dateModified":"2026-08-06T12:22:57+00:00","mainEntityOfPage":{"@id":"https:\/\/www.innowerft.com\/business-model-canvas-visuelles-framework-zur-geschaeftsmodellentwicklung\/"},"wordCount":182,"commentCount":0,"publisher":{"@id":"https:\/\/www.innowerft.com\/#organization"},"articleSection":["Glossareintrag"],"inLanguage":"en-GB","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/www.innowerft.com\/business-model-canvas-visuelles-framework-zur-geschaeftsmodellentwicklung\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/www.innowerft.com\/business-model-canvas-visuelles-framework-zur-geschaeftsmodellentwicklung\/","url":"https:\/\/www.innowerft.com\/business-model-canvas-visuelles-framework-zur-geschaeftsmodellentwicklung\/","name":"Business Model Canvas - innoWerft","isPartOf":{"@id":"https:\/\/www.innowerft.com\/#website"},"datePublished":"2024-02-14T18:18:30+00:00","dateModified":"2026-08-06T12:22:57+00:00","description":"Business Model Canvas: Strategic tool for the development and visualisation of business models in nine key areas.","breadcrumb":{"@id":"https:\/\/www.innowerft.com\/business-model-canvas-visuelles-framework-zur-geschaeftsmodellentwicklung\/#breadcrumb"},"inLanguage":"en-GB","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.innowerft.com\/business-model-canvas-visuelles-framework-zur-geschaeftsmodellentwicklung\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/www.innowerft.com\/business-model-canvas-visuelles-framework-zur-geschaeftsmodellentwicklung\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Startseite","item":"https:\/\/www.innowerft.com\/"},{"@type":"ListItem","position":2,"name":"Was ist der Business Model Canvas und wie wird er verwendet?"}]},{"@type":"WebSite","@id":"https:\/\/www.innowerft.com\/#website","url":"https:\/\/www.innowerft.com\/","name":"innoWerft","description":"innowerft","publisher":{"@id":"https:\/\/www.innowerft.com\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.innowerft.com\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-GB"},{"@type":"Organization","@id":"https:\/\/www.innowerft.com\/#organization","name":"innoWerft Walldorf GmbH","alternateName":"innoWerft","url":"https:\/\/www.innowerft.com\/","logo":{"@type":"ImageObject","inLanguage":"en-GB","@id":"https:\/\/www.innowerft.com\/#\/schema\/logo\/image\/","url":"https:\/\/www.innowerft.com\/wp-content\/uploads\/2023\/11\/bunt-3D-mit-weisser-Schrift.png.png","contentUrl":"https:\/\/www.innowerft.com\/wp-content\/uploads\/2023\/11\/bunt-3D-mit-weisser-Schrift.png.png","width":916,"height":148,"caption":"innoWerft Walldorf GmbH"},"image":{"@id":"https:\/\/www.innowerft.com\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.linkedin.com\/company\/innowerft\/","https:\/\/www.instagram.com\/innowerft\/","https:\/\/www.tiktok.com\/@innowerft"]},{"@type":"Person","@id":"https:\/\/www.innowerft.com\/#\/schema\/person\/b6d8ecd2909ecb64dd41a275667730ab","name":"innoWerft","image":{"@type":"ImageObject","inLanguage":"en-GB","@id":"https:\/\/secure.gravatar.com\/avatar\/37a75768f67f4203a781d634b7c1ff5008292e9369da463d555be9aaf4d87ecc?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/37a75768f67f4203a781d634b7c1ff5008292e9369da463d555be9aaf4d87ecc?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/37a75768f67f4203a781d634b7c1ff5008292e9369da463d555be9aaf4d87ecc?s=96&d=mm&r=g","caption":"innoWerft"},"url":"https:\/\/www.innowerft.com\/en\/author\/innowerft\/"}]}},"wp-worthy-pixel":{"ignored":false,"public":null,"server":null,"url":null},"wp-worthy-type":"normal","_links":{"self":[{"href":"https:\/\/www.innowerft.com\/en\/wp-json\/wp\/v2\/posts\/10332","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.innowerft.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.innowerft.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.innowerft.com\/en\/wp-json\/wp\/v2\/users\/5"}],"replies":[{"embeddable":true,"href":"https:\/\/www.innowerft.com\/en\/wp-json\/wp\/v2\/comments?post=10332"}],"version-history":[{"count":1,"href":"https:\/\/www.innowerft.com\/en\/wp-json\/wp\/v2\/posts\/10332\/revisions"}],"predecessor-version":[{"id":17941,"href":"https:\/\/www.innowerft.com\/en\/wp-json\/wp\/v2\/posts\/10332\/revisions\/17941"}],"wp:attachment":[{"href":"https:\/\/www.innowerft.com\/en\/wp-json\/wp\/v2\/media?parent=10332"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.innowerft.com\/en\/wp-json\/wp\/v2\/categories?post=10332"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.innowerft.com\/en\/wp-json\/wp\/v2\/tags?post=10332"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}