{"id":10332,"date":"2026-10-26T12:51:30","date_gmt":"2026-10-26T11:51:30","guid":{"rendered":"https:\/\/www.innowerft.com\/?p=10332"},"modified":"2026-10-26T12:53:05","modified_gmt":"2026-10-26T11:53:05","slug":"business-model-canvas-visual-framework-for-business-model-development","status":"publish","type":"post","link":"https:\/\/www.innowerft.com\/en\/business-model-canvas-visuelles-framework-zur-geschaeftsmodellentwicklung\/","title":{"rendered":"What is the Business Model Canvas?"},"content":{"rendered":"

The Business Model Canvas (BMC)<\/strong> is a strategic tool that enables companies to present and further develop their business model on a single page. It shows how a company creates value for its customers, delivers its services and generates revenue as a result.<\/p>\n

The model was developed by Alexander Osterwalder and Yves Pigneur and comprises nine interlinked building blocks. Start-ups in particular use it to structure business ideas, test key assumptions and develop new business models.<\/p>\n

 <\/p>\n

What are the nine components of the Business Model Canvas?<\/h2>\n

The nine fields describe the key components of a business model. Each field addresses a different business-related question.<\/p>\n

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  1. Customer segments:<\/strong> Who are our key customers, and what are their needs?<\/li>\n
  2. Value propositions:<\/strong> What problem does the product solve, and what added value does it offer?<\/li>\n
  3. Channels:<\/strong> How does the company reach its target audience and market its services?<\/li>\n
  4. Customer relationships:<\/strong> How does the company attract and retain customers?<\/li>\n
  5. Revenue streams:<\/strong> What do customers pay for, and how is revenue generated?<\/li>\n
  6. Key Resources:<\/strong> What resources does the company need for its business model?<\/li>\n
  7. Key Activities:<\/strong> Which activities are particularly important for the company\u2019s success?<\/li>\n
  8. Key Partnerships:<\/strong> Which external partners support the business model?<\/li>\n
  9. Cost structure:<\/strong> What are the main costs involved in running the business?<\/li>\n<\/ol>\n

    It is only when all nine areas work together that it becomes clear how the business model is intended to function. Founders should therefore not view the individual areas in isolation from one another.<\/p>\n

     <\/p>\n

    How does the application work in practice?<\/h2>\n

    Ideally, the founding team should develop the canvas together. To do this, they should first enter their key assumptions into the nine fields.<\/p>\n

    The team then checks whether the individual components fit together. For example, the value proposition must meet the needs of the selected customer segments.<\/p>\n

    A possible sequence of events might look like this:<\/p>\n