{"id":10330,"date":"2026-10-26T12:59:50","date_gmt":"2026-10-26T11:59:50","guid":{"rendered":"https:\/\/www.innowerft.com\/?p=10330"},"modified":"2026-10-26T13:00:15","modified_gmt":"2026-10-26T12:00:15","slug":"business-angels-key-figures-in-startup-financing","status":"publish","type":"post","link":"https:\/\/www.innowerft.com\/en\/business-angels-schluesselfiguren-in-der-startup-finanzierung\/","title":{"rendered":"What are business angels?"},"content":{"rendered":"<p><strong>Business Angels<\/strong> (Angel investors) are private individuals who invest their own capital in young, growth-oriented companies. They often have entrepreneurial experience and also support start-ups by providing specialist knowledge, strategic feedback and access to their professional network.<\/p>\n<p>They can be an important source of funding, particularly in the early stages of a business. This is because many start-ups initially generate only modest turnover and therefore have limited access to traditional bank loans.<\/p>\n<p>&nbsp;<\/p>\n<h2>What roles do business angels take on?<\/h2>\n<p>Business angels do not merely provide financial backing to a start-up. Depending on their experience and the terms of the agreement, they may also support the start-up\u2019s development.<\/p>\n<p>Typical posts include:<\/p>\n<ul>\n<li><strong>Start-up capital:<\/strong> Funding for product development, market entry or initial growth initiatives<\/li>\n<li><strong>Mentoring:<\/strong> Sharing business experience and providing support with important decisions<\/li>\n<li><strong>Industry knowledge:<\/strong> Assessment of markets, competitors and business models<\/li>\n<li><strong>Network:<\/strong> Contacts with potential customers, companies and other investors<\/li>\n<li><strong>Strategic support:<\/strong> Feedback on sales, organisation and business development<\/li>\n<li><strong>Fundraising:<\/strong> Preparing for future funding rounds and establishing contacts with further investors<\/li>\n<\/ul>\n<p>However, the level of involvement varies from person to person. Some take a very active role in their investments, whilst others mainly provide capital.<\/p>\n<p>&nbsp;<\/p>\n<h2>How does a business angel investment work?<\/h2>\n<p>As a rule, angel investors invest their own capital in a start-up. In return, they receive, for example, shares in the company and thus share in its financial success or failure.<\/p>\n<p>Before making an investment, they often assess the business model, the founding team, the market and the potential for growth.<\/p>\n<p>A typical procedure involves the following steps:<\/p>\n<ol>\n<li><strong>How to get in touch:<\/strong> The start-up presents its business idea and its funding requirements.<\/li>\n<li><strong>Getting to know each other:<\/strong> Both sides check whether their expectations and objectives are aligned.<\/li>\n<li><strong>Company audit:<\/strong> Prospective investors analyse the relevant economic and legal aspects.<\/li>\n<li><strong>Hearing:<\/strong> The level of investment, the valuation of the company and other terms and conditions will be agreed.<\/li>\n<li><strong>Investment:<\/strong> Once the necessary agreements have been finalised, the funding will be provided.<\/li>\n<\/ol>\n<p>As this investment involves significant risks, there is no guarantee of a return on investment.<\/p>\n<p>&nbsp;<\/p>\n<h2>Example: Financing a B2B tech start-up<\/h2>\n<p>A start-up is developing software for automated quality control in industrial companies.<\/p>\n<p>The team has already developed a working prototype, but needs additional funding for initial pilot projects and to set up its sales organisation.<\/p>\n<p>An experienced angel investor is investing 100,000 euros in the company.<\/p>\n<p>As well as providing capital, the individual brings contacts with industrial companies to the table and supports the founding team in further developing its sales strategy.<\/p>\n<p>In this way, the start-up not only receives funding, but also gains access to valuable business expertise.<\/p>\n<p>&nbsp;<\/p>\n<h2>What is the difference between business angels and venture capital?<\/h2>\n<p>Both forms of financing provide start-ups with venture capital. However, they often differ in terms of the source of capital, the volume of investment and their organisational structure.<\/p>\n<table style=\"width: 709px;\">\n<tbody>\n<tr>\n<th style=\"width: 350.5px;\"><strong>Business Angels<\/strong><\/th>\n<th style=\"width: 344.5px;\"><strong>Venture capital funds<\/strong><\/th>\n<\/tr>\n<tr>\n<td style=\"width: 350.5px;\">Investing mainly their own capital<\/td>\n<td style=\"width: 344.5px;\">Investing, as a rule, a fund\u2019s capital<\/td>\n<\/tr>\n<tr>\n<td style=\"width: 350.5px;\">Often active in the very early stages of a business\u2019s development<\/td>\n<td style=\"width: 344.5px;\">Investing at different stages of development<\/td>\n<\/tr>\n<tr>\n<td style=\"width: 350.5px;\">They often draw on their personal experience and contacts<\/td>\n<td style=\"width: 344.5px;\">Often offer institutional expertise and networks<\/td>\n<\/tr>\n<tr>\n<td style=\"width: 350.5px;\">They usually make decisions independently<\/td>\n<td style=\"width: 344.5px;\">Consequences of typically defined fund strategies<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p>&nbsp;<\/p>\n<p>The distinctions are not always clear-cut. For example, both groups of investors may participate jointly in a funding round.<\/p>\n<p>You can find out more about the various options in the innoWerft article <a href=\"https:\/\/www.innowerft.com\/en\/early-stage-investor-wanted-we-tell-you-who-suits-you\/\">Looking for an early-stage investor? We\u2019ll tell you who\u2019s the right fit for you!<\/a>.<\/p>\n<p>&nbsp;<\/p>\n<h2>What advantages and risks should start-ups bear in mind?<\/h2>\n<p>The combination of capital, expertise and contacts is often described as <strong>Smart Money<\/strong> referred to as.<\/p>\n<p>This support can be particularly valuable for start-ups when they have to make major business decisions for the first time.<\/p>\n<p>However, when raising equity capital, founders give up a stake in the company. Furthermore, investors may be granted certain rights to information or a say in the company\u2019s affairs.<\/p>\n<p>Start-ups should therefore carefully assess whether the expectations, experience and objectives of investors are aligned with their own business strategy.<\/p>\n<p>A good working relationship is just as important as the financial terms.<\/p>\n<p>&nbsp;<\/p>\n<h2>How do start-ups find suitable business angels?<\/h2>\n<p>Suitable investors can be found, for example, through investor networks, start-up events, accelerators and personal recommendations.<\/p>\n<p>When reaching out, founders should prepare a compelling pitch deck and set out their funding requirements in a clear and transparent manner.<\/p>\n<p>It is also advisable to look specifically for people who already have experience in your own sector or with the relevant business model.<\/p>\n<p>After all, the right investor can contribute more to a company\u2019s long-term development than a purely financial investment.<\/p>\n<p>&nbsp;<\/p>\n<h2>How can innoWerft help with this?<\/h2>\n<p>innoWerft supports founders in further developing their business models and funding strategies, as well as preparing for meetings with potential investors. Through coaching and its network of investors, start-ups can identify suitable contacts and plan key steps for their next funding round.<\/p>\n<p>&nbsp;<\/p>\n<h2>Frequently Asked Questions about Business Angels<\/h2>\n<h3>What does \u2018business angel\u2019 mean in German?<\/h3>\n<p>The term refers to a private early-stage investor. It refers to a person who contributes their own capital \u2013 and often business experience as well \u2013 to start-ups.<\/p>\n<h3>How much money do business angels invest?<\/h3>\n<p>The amount invested depends on the individual, the start-up and the funding round. It can range from smaller five-figure sums to significantly higher amounts.<\/p>\n<h3>Do business angels receive shares in the company?<\/h3>\n<p>Often, yes. In the case of a direct equity investment, they receive shares in the company. However, other forms of financing are also possible, such as convertible loans.<\/p>\n<h3>Can several business angels invest together?<\/h3>\n<p>Yes. Several investors can participate in the same funding round as part of a co-investment or an investor syndicate.<\/p>\n<p>&nbsp;<\/p>\n<p>innoWerft is an early-stage investor and accelerator based in Walldorf, supporting start-ups before or shortly after they are founded by providing capital, coaching and access to a network of investors and businesses to foster sustainable growth.<\/p>\n<p>Would you like to take your start-up to the next level and find out more about innoWerft? <a href=\"https:\/\/www.innowerft.com\/en\/open-pitch\/\">Apply now for the Open Pitch<\/a>.<\/p>","protected":false},"excerpt":{"rendered":"<p>Business angels (angel investors) are private individuals who invest their own capital in young, growth-oriented companies. They often have entrepreneurial experience and also support start-ups by providing specialist knowledge, strategic feedback and access to their professional networks.<\/p>","protected":false},"author":5,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","content-type":"","inline_featured_image":false,"_monsterinsights_skip_tracking":false,"footnotes":""},"categories":[47],"tags":[],"class_list":["post-10330","post","type-post","status-publish","format-standard","hentry","category-glossareintrag"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Business Angels: Definition, Vorteile und Finanzierung - innoWerft<\/title>\n<meta name=\"description\" content=\"Business Angels einfach erkl\u00e4rt: Erfahre, wie private Investor:innen Startups mit Kapital, 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