{"id":10317,"date":"2026-10-26T13:29:37","date_gmt":"2026-10-26T12:29:37","guid":{"rendered":"https:\/\/www.innowerft.com\/?p=10317"},"modified":"2026-10-26T13:30:50","modified_gmt":"2026-10-26T12:30:50","slug":"break-even-point-financial-turning-point-of-the-companys-success","status":"publish","type":"post","link":"https:\/\/www.innowerft.com\/en\/break-even-point-finanzieller-wendepunkt-des-unternehmenserfolgs\/","title":{"rendered":"What is the break-even point?"},"content":{"rendered":"<p>The <strong>Break-even point (BEP)<\/strong> refers to a company\u2019s break-even point. At this point, the revenue generated covers all costs taken into account, meaning that neither a profit nor a loss is made. It can be expressed, for example, as the required sales volume, revenue level or point in time.<\/p>\n<p>This key figure is particularly important for start-ups because it shows the point at which a business model breaks even, based on the underlying assumptions.<\/p>\n<p>&nbsp;<\/p>\n<h2>What factors influence the break-even point?<\/h2>\n<p>The break-even point depends on how high a company\u2019s costs are and what revenue it generates.<\/p>\n<p>Four factors are particularly important:<\/p>\n<ul>\n<li><strong>Fixed costs:<\/strong> Costs that are incurred regardless of sales volume, such as rent or fixed salaries.<\/li>\n<li><strong>Variable costs:<\/strong> Costs that vary with the quantity sold, such as material or production costs.<\/li>\n<li><strong>Selling price:<\/strong> The amount that customers pay per product or service.<\/li>\n<li><strong>Sales volume:<\/strong> The number of products or services a company sells.<\/li>\n<\/ul>\n<p>The higher the selling price, whilst costs remain the same, the quicker the company can reach its break-even point.<\/p>\n<p>If, on the other hand, fixed costs or variable costs rise, it often has to sell more.<\/p>\n<p>&nbsp;<\/p>\n<h2>How is the break-even point calculated?<\/h2>\n<p>For a single product with a constant selling price and constant variable unit costs, the required sales volume can be calculated easily.<\/p>\n<p><strong>Break-even quantity = fixed costs \u00f7 (selling price per unit \u2212 variable costs per unit)<\/strong><\/p>\n<p>The difference between the selling price and the variable unit cost is called <strong>Contribution margin per unit<\/strong>.<\/p>\n<p>This amount is available to cover fixed costs. Once the total contribution margins equal the fixed costs, the company reaches the break-even point.<\/p>\n<p>&nbsp;<\/p>\n<h3>Example from a B2B start-up<\/h3>\n<p>A start-up is selling a hardware solution it has developed in-house for monitoring industrial plants.<\/p>\n<p>The team is planning the following figures for one month:<\/p>\n<table style=\"width: 311px;\">\n<tbody>\n<tr>\n<th style=\"width: 200.667px;\"><strong>Position<\/strong><\/th>\n<th style=\"width: 96.3333px;\"><strong>Amount<\/strong><\/th>\n<\/tr>\n<tr>\n<td style=\"width: 200.667px;\">Monthly fixed costs<\/td>\n<td style=\"width: 96.3333px;\">20.000 \u20ac<\/td>\n<\/tr>\n<tr>\n<td style=\"width: 200.667px;\">Selling price per unit<\/td>\n<td style=\"width: 96.3333px;\">1.000 \u20ac<\/td>\n<\/tr>\n<tr>\n<td style=\"width: 200.667px;\">Variable costs per unit<\/td>\n<td style=\"width: 96.3333px;\">600 \u20ac<\/td>\n<\/tr>\n<tr>\n<td style=\"width: 200.667px;\">Contribution margin per unit<\/td>\n<td style=\"width: 96.3333px;\">400 \u20ac<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p>&nbsp;<\/p>\n<p>The calculation is as follows:<\/p>\n<p><strong>\u20ac20,000 \u00f7 \u20ac400 = 50 units<\/strong><\/p>\n<p>The start-up must therefore sell 50 devices a month to cover its estimated monthly costs.<\/p>\n<p>If it sells more units, a profit is made under these simplified assumptions. If, however, sales fall below 50, the company operates at a loss.<\/p>\n<p>&nbsp;<\/p>\n<h2>Why is the break-even point important for start-ups?<\/h2>\n<p>Break-even analysis helps entrepreneurs to better assess the profitability of their business model.<\/p>\n<p>In particular, it supports the following decisions:<\/p>\n<ul>\n<li><strong>Sales planning:<\/strong> What sales volume is required to cover costs?<\/li>\n<li><strong>Pricing:<\/strong> How do higher or lower prices affect the break-even point?<\/li>\n<li><strong>Cost management:<\/strong> Which expenses have a particularly significant impact on profitability?<\/li>\n<li><strong>Investment planning:<\/strong> When can additional investment be financially worthwhile?<\/li>\n<li><strong>Financial planning:<\/strong> What turnover does the company need to achieve in the long term?<\/li>\n<\/ul>\n<p>Particularly in the early stages of a business, these insights can help to set realistic growth targets.<\/p>\n<p>However, the calculations are often based on simplified assumptions. Start-ups should therefore regularly check whether their actual costs and sales volumes are in line with expectations.<\/p>\n<p>&nbsp;<\/p>\n<h2>What is the difference between break-even and liquidity?<\/h2>\n<p>A company breaks even when its recognised revenue covers its costs.<\/p>\n<p>The <a href=\"https:\/\/www.innowerft.com\/en\/liquidity-financial-mobility-of-a-company\/\"><strong>Liquidity<\/strong><\/a> By contrast, it describes whether the company is able to meet its payment obligations as they fall due.<\/p>\n<p>Both indicators are related, but they are not identical.<\/p>\n<p>For example, a start-up may already be breaking even but still face liquidity problems if customers pay their invoices late.<\/p>\n<p>That is why founders should regularly monitor not only their profitability but also their actual cash inflows and outflows.<\/p>\n<p>&nbsp;<\/p>\n<h2>What mistakes should start-up founders avoid?<\/h2>\n<p>A common mistake is to fail to take important costs into account when carrying out the calculation.<\/p>\n<p>Furthermore, start-ups should not automatically assume that selling prices and variable costs will remain constant in the long term.<\/p>\n<p>Where there are several products with different contribution margins, a simple unit-based formula is often insufficient. In such cases, a more detailed calculation is required.<\/p>\n<p>It is therefore advisable to run through various cost and revenue scenarios and to update the financial planning on a regular basis.<\/p>\n<p>&nbsp;<\/p>\n<h2>How can innoWerft help with this?<\/h2>\n<p>innoWerft helps founders to carry out a financial assessment of their business models, estimate their funding requirements and develop realistic growth strategies. Through coaching, start-ups can review their cost structures and revenue projections and refine their financial planning in a targeted manner.<\/p>\n<p>&nbsp;<\/p>\n<h2>Frequently Asked Questions about the Break-even Point<\/h2>\n<h3>What does \u2018break-even point\u2019 mean in German?<\/h3>\n<p>The term refers to the break-even point or the point at which costs are covered. It denotes the point at which the relevant revenue and costs are equal.<\/p>\n<h3>What happens once the break-even point has been reached?<\/h3>\n<p>If turnover rises above the break-even point and the underlying cost assumptions remain valid, the company will make a profit.<\/p>\n<h3>Is the break-even point the same as profitability?<\/h3>\n<p>Not quite. At the break-even point, there is still no profit. Only once a company exceeds this threshold does it operate profitably, based on the relevant assumptions.<\/p>\n<h3>Can a start-up experience liquidity problems even though it has broken even?<\/h3>\n<p>Yes. For example, late payments from customers or large capital expenditure outlays can result in there not being sufficient cash available.<\/p>\n<p>&nbsp;<\/p>\n<p>innoWerft is an early-stage investor and accelerator based in Walldorf, supporting start-ups before or shortly after they are founded by providing capital, coaching and access to a network of investors and businesses to foster sustainable growth.<\/p>\n<p>Would you like to take your start-up to the next level and find out more about innoWerft? <a href=\"https:\/\/www.innowerft.com\/en\/open-pitch\/\">Apply now for the Open Pitch<\/a>.<\/p>","protected":false},"excerpt":{"rendered":"<p>The break-even point (BEP) refers to a company\u2019s break-even point. At this point, the revenue generated covers all costs taken into account, meaning that neither a profit nor a loss is made. It can be expressed, for example, as the required sales volume, revenue level or point in time.<\/p>","protected":false},"author":5,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","content-type":"","inline_featured_image":false,"_monsterinsights_skip_tracking":false,"footnotes":""},"categories":[47],"tags":[],"class_list":["post-10317","post","type-post","status-publish","format-standard","hentry","category-glossareintrag"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Break-even Point: Berechnung, Formel &amp; Beispiel - innoWerft<\/title>\n<meta name=\"description\" content=\"Break-even Point erkl\u00e4rt: Erfahre, wie Du die Gewinnschwelle Deines Startups berechnest und warum sie wichtig ist.\" \/>\n<meta name=\"robots\" content=\"index, follow, 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