{"id":10309,"date":"2026-10-26T14:01:02","date_gmt":"2026-10-26T13:01:02","guid":{"rendered":"https:\/\/www.innowerft.com\/?p=10309"},"modified":"2026-10-26T14:03:09","modified_gmt":"2026-10-26T13:03:09","slug":"evaluation-of-key-parameters-for-investors-and-equity-participation","status":"publish","type":"post","link":"https:\/\/www.innowerft.com\/en\/bewertung-schluesselparameter-fuer-investoren-und-kapitalbeteiligung\/","title":{"rendered":"What is a start-up valuation?"},"content":{"rendered":"<p>The <strong>Start-up valuation<\/strong> refers to the estimated enterprise value of a start-up, or the value agreed as part of a financing deal. It plays a particularly important role in funding rounds, as it determines what stake investors receive in return for their capital.<\/p>\n<p>Unlike established companies, young start-ups often do not yet have a long track record of turnover or profits. For this reason, investors take into account not only financial indicators but also market potential, technology and future growth prospects.<\/p>\n<p>&nbsp;<\/p>\n<h2>What factors influence a start-up\u2019s valuation?<\/h2>\n<p>A company\u2019s value depends on various economic and strategic factors.<\/p>\n<p>The following are particularly important:<\/p>\n<ul>\n<li><strong>Market potential:<\/strong> How big is the target market, and what growth opportunities are there?<\/li>\n<li><strong>Business model:<\/strong> How does the start-up make money, and how well can the business model be scaled?<\/li>\n<li><strong>Technology and Innovation:<\/strong> What competitive advantages does the solution offer?<\/li>\n<li><strong>Founder team:<\/strong> What experience, skills and competences does the team bring to the table?<\/li>\n<li><strong>Market traction:<\/strong> Are there already paying customers, revenue or successful pilot projects?<\/li>\n<li><strong>Competition:<\/strong> How does the start-up differ from existing offerings?<\/li>\n<li><strong>Financial planning:<\/strong> How are revenue, costs and capital requirements expected to develop?<\/li>\n<\/ul>\n<p>The importance of individual factors varies depending on the stage the business is at. In the early start-up phase, for example, the focus is often more on the team and the business idea.<\/p>\n<p>&nbsp;<\/p>\n<h2>How is a company\u2019s value determined?<\/h2>\n<p>There are various methods for valuing a start-up.<\/p>\n<p>Common approaches include:<\/p>\n<ul>\n<li><strong>Settlement proceedings:<\/strong> The start-up is compared with similar companies and their valuations.<\/li>\n<li><strong>Discounted Cash Flow (DCF) method:<\/strong> Future cash surpluses are estimated and discounted to their present value.<\/li>\n<li><strong>Multiplier method:<\/strong> Financial indicators such as turnover or profit are multiplied by an appropriate valuation factor.<\/li>\n<li><strong>Venture capital approach:<\/strong> The expected enterprise value in the event of a future exit forms the basis for today\u2019s valuation.<\/li>\n<\/ul>\n<p>However, these methods do not automatically yield an objectively correct enterprise value.<\/p>\n<p>Particularly in the case of young start-ups, many assumptions are based on forecasts. For this reason, the valuation is often the result of negotiations between founders and investors.<\/p>\n<p>&nbsp;<\/p>\n<h2>What do \u2018pre-money\u2019 and \u2018post-money\u2019 mean?<\/h2>\n<p>In a funding round, a distinction is made between two key valuation metrics:<\/p>\n<ul>\n<li><strong>Pre-money valuation:<\/strong> Enterprise value immediately prior to the new round of funding.<\/li>\n<li><strong>Post-money valuation:<\/strong> Enterprise value after taking into account the newly invested capital.<\/li>\n<\/ul>\n<p>The simplified formula is:<\/p>\n<p><strong>Post-money valuation = Pre-money valuation + investment<\/strong><\/p>\n<p>&nbsp;<\/p>\n<h3>Example from a funding round<\/h3>\n<p>A B2B tech start-up is developing software to optimise industrial production processes.<\/p>\n<p>The team agrees on a pre-money valuation of 4 million euros with the investor.<\/p>\n<p>The investors then invest a total of 1 million euros.<\/p>\n<table style=\"width: 304px;\">\n<tbody>\n<tr>\n<th style=\"width: 182.625px;\"><strong>Position<\/strong><\/th>\n<th style=\"width: 107.375px;\"><strong>Amount<\/strong><\/th>\n<\/tr>\n<tr>\n<td style=\"width: 182.625px;\">Pre-money valuation<\/td>\n<td style=\"width: 107.375px;\">4.000.000 \u20ac<\/td>\n<\/tr>\n<tr>\n<td style=\"width: 182.625px;\">New investment<\/td>\n<td style=\"width: 107.375px;\">1.000.000 \u20ac<\/td>\n<\/tr>\n<tr>\n<td style=\"width: 182.625px;\"><strong>Post-money valuation<\/strong><\/td>\n<td style=\"width: 107.375px;\"><strong>5.000.000 \u20ac<\/strong><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p>&nbsp;<\/p>\n<p>Under a simplified equity financing arrangement, the new investors will therefore receive 20 % of the company.<\/p>\n<p><strong>\u20ac1,000,000 \u00f7 \u20ac5,000,000 \u00d7 100 = 20 %<\/strong><\/p>\n<p>The existing shareholders will then collectively hold a further 80 %.<\/p>\n<p>This example assumes that there are no additional effects arising from convertible loans, share option schemes or special shareholding agreements.<\/p>\n<p>&nbsp;<\/p>\n<h2>Why is valuation important for start-up founders?<\/h2>\n<p>A company valuation affects not only the current funding round but also the future ownership structure.<\/p>\n<p>It helps founders to:<\/p>\n<ul>\n<li>To weigh up the capital requirements and the possible ownership stakes<\/li>\n<li>To compare offers from different investors more effectively<\/li>\n<li>Understanding the implications of financing for your shares in the company<\/li>\n<li>To prepare for future funding rounds<\/li>\n<li>To present your growth strategy in a clear and comprehensible manner<\/li>\n<\/ul>\n<p>However, aiming for the highest possible rating is not automatically the best solution.<\/p>\n<p>This is because if a start-up subsequently fails to meet the associated growth expectations, a subsequent round of funding may be carried out at a lower valuation.<\/p>\n<p>Founders should therefore take into account not only the company\u2019s valuation but also the terms of the contract, shareholder rights and long-term funding requirements.<\/p>\n<p>You can find out more about the ownership structure in the innoWerft article on the <a href=\"https:\/\/www.innowerft.com\/en\/cap-table-management-a-critical-aspect-for-startups-and-investors\/\">Cap Table Management<\/a>.<\/p>\n<p>&nbsp;<\/p>\n<h2>How can innoWerft help with this?<\/h2>\n<p>innoWerft supports founders in further developing their business models, interpreting relevant key performance indicators and preparing for funding discussions. Through coaching and its network of investors, start-ups can test their growth assumptions and refine their funding strategy in a targeted manner.<\/p>\n<p>&nbsp;<\/p>\n<h2>Frequently asked questions about start-up valuation<\/h2>\n<h3>How is the value of a start-up determined?<\/h3>\n<p>The valuation is based on a combination of market potential, business model, team, technology, financial metrics and future prospects. During funding rounds, the company\u2019s valuation is often negotiated between the founders and the investors.<\/p>\n<h3>What is the difference between pre-money and post-money?<\/h3>\n<p>\u2018Pre-money\u2019 refers to the company\u2019s valuation prior to a funding round. \u2018Post-money\u2019 takes the new investment into account and, in the case of simple equity rounds, forms the basis for calculating the ownership stake.<\/p>\n<h3>Can a start-up be valued without any turnover?<\/h3>\n<p>Yes. In the early stages of a business, factors such as market potential, technology, the founding team and initial results from market validation can serve as a basis for valuation.<\/p>\n<h3>Does a high valuation automatically mean a successful start-up?<\/h3>\n<p>No. A high valuation reflects expectations and agreed financing terms. It does not guarantee future growth, profitability or a successful exit.<\/p>\n<p>&nbsp;<\/p>\n<p>innoWerft is an early-stage investor and accelerator based in Walldorf, supporting start-ups before or shortly after they are founded by providing capital, coaching and access to a network of investors and businesses to foster sustainable growth.<\/p>\n<p>Would you like to take your start-up to the next level and find out more about innoWerft? <a href=\"https:\/\/www.innowerft.com\/en\/open-pitch\/\">Apply now for the Open Pitch<\/a>.<\/p>","protected":false},"excerpt":{"rendered":"<p>A start-up\u2019s valuation refers to the estimated value of a start-up, or the value agreed upon as part of a funding round. It plays a particularly important role in funding rounds because it determines what share of the company investors receive in return for their capital.<\/p>","protected":false},"author":5,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","content-type":"","inline_featured_image":false,"_monsterinsights_skip_tracking":false,"footnotes":""},"categories":[47],"tags":[],"class_list":["post-10309","post","type-post","status-publish","format-standard","hentry","category-glossareintrag"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Startup-Bewertung: Methoden, Berechnung und Beispiel - innoWerft<\/title>\n<meta name=\"description\" content=\"Startup-Bewertung einfach erkl\u00e4rt: Erfahre, welche Faktoren den Unternehmenswert beeinflussen und wie er 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