In the start-up world, a unicorn is a private company with a valuation of over 1 billion US dollars that is considered a benchmark for exceptional success and market potential.
Sales planning is a central process for start-ups in which future sales revenues are estimated on the basis of market analyses, previous sales trends and planned business activities.
User interface (UI) refers to the design of the surface through which users interact with a digital product or service, including layout, visual elements and interaction design.
Traction refers to the demonstrable progress of a start-up or company, often represented by key indicators such as user growth, sales growth or market penetration.
The Total Available Market (TAM) is an estimate of the total sales potential that a product or service could achieve worldwide, regardless of existing market barriers or the company's current market penetration.
A term sheet is a non-binding document that outlines the key terms and conditions of an investment or business agreement between two or more parties.
The team of a start-up is the driving force behind innovation, realisation and growth, consisting of individuals with complementary skills, common goals and a shared vision.
Tag-along rights are contractual agreements that grant minority shareholders the right to sell their shares under the same conditions should a majority shareholder decide to sell their share package to a third party.
The SWOT analysis is a proven tool in strategic management that enables start-ups to systematically identify and assess their strengths, weaknesses, opportunities and threats.