Product-Led Growth is a business strategy in which the product itself is at the centre of user acquisition, expansion and retention by offering immediate value and motivating users to recommend it to others.
Problem-solution fit describes the degree to which a solution or product effectively addresses and solves the needs and problems of the target customer.
The pre-seed phase is the earliest stage in the development of a start-up, in which the basic idea is formed, initial concepts are developed and preliminary validation of the business model is carried out.
The pre-money valuation refers to the value of a company immediately before a new round of financing, based on its current status without taking into account the new investment funds.
Positioning in the startup world refers to the process of defining how a product or service is perceived in relation to competitors in the market and aims to establish a unique value in the minds of target customers.
A pivot is a significant change in a startup's strategy, often in response to feedback, market conditions or insights from product development.
A pitch deck is a visual presentation used by start-ups and entrepreneurs to effectively communicate their business idea, strategy, market potential and financial requirements to investors, customers or partners.
Mergers & Acquisitions (M&A) stands for mergers and takeovers of companies. The term covers all processes in which companies are bought, sold or merged in whole or in part. The aim of M&A activities is usually growth, market access, synergy effects or strategic realignment. The M&A process requires careful planning, due diligence and negotiations in order to minimise economic and legal risks.
A pitch is a short, concise presentation in which entrepreneurs, start-ups or business people present their business idea, products or services to potential investors, customers or partners with the aim of gaining interest and support.