Glossary entry

Equity story: Narrative for investors

Entrepreneurial spirit refers to the initiative and determination to start new ventures and turn innovative ideas into successful business models. This characteristic is essential for start-ups and entrepreneurs who want to survive in dynamic markets. The term emphasises the importance of creativity, willingness to take risks and perseverance in the entrepreneurial process.

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Founder spirit: The essence of successful startups and entrepreneurs

Entrepreneurial spirit refers to the initiative and determination to start new ventures and turn innovative ideas into successful business models. This characteristic is essential for start-ups and entrepreneurs who want to survive in dynamic markets. The term emphasises the importance of creativity, willingness to take risks and perseverance in the entrepreneurial process.

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VC pitch: convincing investors

A VC pitch is a precise presentation in which start-ups present their business idea, their team, their market opportunities and their financial forecasts in order to attract venture capital investors for an equity investment.

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