What is a down round, and what impact does it have on a start-up?
A down round occurs when a startup closes a new round of financing at a lower valuation than the previous round, indicating a change in the perception of the company's value.
What is a Decision-Making Unit (DMU) and why is it important in B2B sales?
The Decision Making Unit (DMU) is a term used in B2B marketing to describe the group of people within an organisation who are collectively involved in the decision-making process for the purchase of products or services.
What does ‘disruption’ mean, and why is it relevant to businesses?
Disruption describes the process by which innovative technologies or business models challenge and fundamentally change established companies and industries.
What is design thinking, and how does it help in developing innovative solutions?
Design thinking is an iterative approach that aims to solve complex problems in a creative and user-centred way by combining empathy for the user, inventiveness and experimental testing.
What is a decacorn, and why is this valuation so special?
A decacorn refers to a startup company that has reached a valuation of over 10 billion US dollars, symbolising a rare and remarkable achievement in the startup landscape.