{"id":14027,"date":"2025-04-11T12:54:36","date_gmt":"2025-04-11T10:54:36","guid":{"rendered":"https:\/\/www.innowerft.com\/?p=14027"},"modified":"2026-08-06T14:34:37","modified_gmt":"2026-08-06T12:34:37","slug":"crowdsourcing-ideas-from-the-crowd","status":"publish","type":"post","link":"http:\/\/www.innowerft.com\/en\/crowdsourcing-ideen-aus-der-masse\/","title":{"rendered":"What is crowdsourcing and how is it used?"},"content":{"rendered":"<p style=\"font-weight: 400;\">Crowdsourcing refers to the outsourcing of tasks, problem-solving or brainstorming to a large group of people (\u201ethe crowd\u201c), usually organised online. Rather than using internal resources, companies, organisations or individuals draw on what is known as \u2018swarm intelligence\u2019 to obtain a wide range of perspectives and outcomes.<\/p>\n<p style=\"font-weight: 400;\">Typical areas of application for crowdsourcing include:<\/p>\n<ul style=\"font-weight: 400;\">\n<li>Idea and Innovation Development<\/li>\n<li>Design and product proposals<\/li>\n<li>Translation and content creation<\/li>\n<li>Data analysis and classification<\/li>\n<li>Problem-solving and research<\/li>\n<\/ul>\n<p style=\"font-weight: 400;\">Crowdsourcing harnesses the diversity and sheer volume of contributions to achieve results more quickly, more creatively or more cost-effectively than with traditional internal processes.<\/p>\n<p style=\"font-weight: 400;\">The advantages of crowdsourcing are:<\/p>\n<ul style=\"font-weight: 400;\">\n<li>Access to a wide range of perspectives<\/li>\n<li>rapid scaling of tasks<\/li>\n<li>Cost-effectiveness for large-scale or standardisable tasks<\/li>\n<li>Promoting innovation through external impetus<\/li>\n<li>direct involvement of users or communities<\/li>\n<\/ul>\n<p style=\"font-weight: 400;\">At the same time, crowdsourcing requires effective management, quality control and clearly defined tasks in order to produce usable results.<\/p>\n<p style=\"font-weight: 400;\">For start-ups, crowdsourcing offers an opportunity to gather early feedback from the market, validate ideas and make efficient use of resources. innoWerft supports founders in making targeted use of innovative methods such as crowdsourcing to develop products more quickly, incorporate user feedback and establish scalable innovation processes.<\/p>","protected":false},"excerpt":{"rendered":"<p>Crowdsourcing refers to the outsourcing of tasks, problem solving or idea generation to a large group of people - usually via the internet. Companies, organisations or individuals use the \"swarm intelligence\" of the crowd to obtain a wide range of contributions, for example for design proposals, translations, innovations or data analyses. Well-known platforms for crowdsourcing include Wikipedia, Kickstarter and Amazon Mechanical Turk.<\/p>","protected":false},"author":5,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","content-type":"","inline_featured_image":false,"_monsterinsights_skip_tracking":false,"footnotes":""},"categories":[47],"tags":[],"class_list":["post-14027","post","type-post","status-publish","format-standard","hentry","category-glossareintrag"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Was ist Crowdsourcing und wie wird es genutzt? - innoWerft<\/title>\n<meta name=\"description\" content=\"Crowdsourcing nutzt die kollektive Intelligenz einer Online-Community, um Ideen, L\u00f6sungen oder Inhalte zu generieren.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.innowerft.com\/en\/crowdsourcing-ideas-from-the-crowd\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Was ist Crowdsourcing und wie wird es genutzt? - innoWerft\" \/>\n<meta property=\"og:description\" content=\"Crowdsourcing nutzt die kollektive Intelligenz einer Online-Community, um Ideen, L\u00f6sungen oder Inhalte zu generieren.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.innowerft.com\/en\/crowdsourcing-ideas-from-the-crowd\/\" \/>\n<meta property=\"og:site_name\" content=\"innoWerft\" \/>\n<meta property=\"article:published_time\" content=\"2025-04-11T10:54:36+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-08-06T12:34:37+00:00\" \/>\n<meta name=\"author\" content=\"innoWerft\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"innoWerft\" \/>\n\t<meta name=\"twitter:label2\" content=\"Estimated reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.innowerft.com\\\/crowdsourcing-ideen-aus-der-masse\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.innowerft.com\\\/crowdsourcing-ideen-aus-der-masse\\\/\"},\"author\":{\"name\":\"innoWerft\",\"@id\":\"https:\\\/\\\/www.innowerft.com\\\/#\\\/schema\\\/person\\\/b6d8ecd2909ecb64dd41a275667730ab\"},\"headline\":\"Was ist Crowdsourcing und wie wird es genutzt?\",\"datePublished\":\"2025-04-11T10:54:36+00:00\",\"dateModified\":\"2026-08-06T12:34:37+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.innowerft.com\\\/crowdsourcing-ideen-aus-der-masse\\\/\"},\"wordCount\":199,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\\\/\\\/www.innowerft.com\\\/#organization\"},\"articleSection\":[\"Glossareintrag\"],\"inLanguage\":\"en-GB\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/www.innowerft.com\\\/crowdsourcing-ideen-aus-der-masse\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.innowerft.com\\\/crowdsourcing-ideen-aus-der-masse\\\/\",\"url\":\"https:\\\/\\\/www.innowerft.com\\\/crowdsourcing-ideen-aus-der-masse\\\/\",\"name\":\"Was ist Crowdsourcing und wie wird es genutzt? 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