{"id":14014,"date":"2025-04-09T10:09:53","date_gmt":"2025-04-09T08:09:53","guid":{"rendered":"https:\/\/www.innowerft.com\/?p=14014"},"modified":"2026-08-10T00:54:18","modified_gmt":"2026-08-09T22:54:18","slug":"price-sensitivity-reaction-of-customers-to-price-changes","status":"publish","type":"post","link":"http:\/\/www.innowerft.com\/en\/price-sensitivity-reaktion-von-kunden-auf-preisaenderungen\/","title":{"rendered":"What does \u2018price sensitivity\u2019 mean?"},"content":{"rendered":"<p style=\"font-weight: 400;\">Price sensitivity, in German\u00a0<strong>Price sensitivity<\/strong>, describes the extent to which customers react to price changes for a product or service.<\/p>\n<p style=\"font-weight: 400;\">High price sensitivity means that even small price increases can influence purchasing decisions. Customers may then decide not to buy, opt for a cheaper alternative or switch to competitors.<\/p>\n<p style=\"font-weight: 400;\">Where price sensitivity is low, other factors play a greater role, for example:<\/p>\n<ul style=\"font-weight: 400;\">\n<li>Product quality<\/li>\n<li>Trust in the brand<\/li>\n<li>Customer Service<\/li>\n<li>User-friendliness<\/li>\n<li>Time saved<\/li>\n<li>lack of alternatives<\/li>\n<li>The urgency of the problem<\/li>\n<\/ul>\n<p style=\"font-weight: 400;\">Price sensitivity can vary depending on the target group, market and product. Business customers, for example, often react differently to prices than private customers. Even within a single target group, customers\u2019 willingness to pay and expectations can vary considerably.<\/p>\n<p style=\"font-weight: 400;\">For start-ups, understanding price sensitivity is important in order to:<\/p>\n<ul style=\"font-weight: 400;\">\n<li>to set a suitable price<\/li>\n<li>to develop various pricing models<\/li>\n<li>Making good use of discounts<\/li>\n<li>To target specific audiences more effectively<\/li>\n<li>to increase the perceived value of the offer<\/li>\n<li>to strengthen our positioning against competitors<\/li>\n<\/ul>\n<p style=\"font-weight: 400;\">To analyse price sensitivity, start-ups can, amongst other things, conduct interviews with customers, carry out surveys, run pricing experiments or conduct A\/B tests. The key factor here is not only what price customers are willing to pay, but also the value they associate with the offering.<\/p>\n<p style=\"font-weight: 400;\">High price sensitivity does not necessarily mean that the price is too high. It may be that the added value of the product is not yet being communicated clearly enough, or that the offer is aimed at the wrong target group.<\/p>\n<p style=\"font-weight: 400;\">innoWerft helps founders to better understand their target audiences, review their pricing assumptions and refine their business and pricing models based on feedback from potential customers.<\/p>\n<p style=\"font-weight: 400;\">","protected":false},"excerpt":{"rendered":"<p>Price sensitivity is the measure of how strongly the purchasing decision of consumers or business customers changes when the price of a product or service changes. High price sensitivity means that even small price changes have a significant impact on demand behaviour - for example, through reluctance to buy or switching to the competition. In markets with low price sensitivity, other factors such as brand, quality or service are more important. Understanding the target group in terms of price sensitivity is crucial for pricing strategies, discount campaigns and product positioning.<\/p>","protected":false},"author":5,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","content-type":"","inline_featured_image":false,"_monsterinsights_skip_tracking":false,"footnotes":""},"categories":[47],"tags":[],"class_list":["post-14014","post","type-post","status-publish","format-standard","hentry","category-glossareintrag"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Was bedeutet Price Sensitivity? - innoWerft<\/title>\n<meta name=\"description\" content=\"Price Sensitivity beschreibt, wie stark Preis\u00e4nderungen das Kaufverhalten beeinflussen \u2013 ein zentraler Faktor f\u00fcr Preisstrategien.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.innowerft.com\/en\/price-sensitivity-reaction-of-customers-to-price-changes\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Was bedeutet Price Sensitivity? - innoWerft\" \/>\n<meta property=\"og:description\" content=\"Price Sensitivity beschreibt, wie stark Preis\u00e4nderungen das Kaufverhalten beeinflussen \u2013 ein zentraler Faktor f\u00fcr Preisstrategien.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.innowerft.com\/en\/price-sensitivity-reaction-of-customers-to-price-changes\/\" \/>\n<meta property=\"og:site_name\" content=\"innoWerft\" \/>\n<meta property=\"article:published_time\" content=\"2025-04-09T08:09:53+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-08-09T22:54:18+00:00\" \/>\n<meta name=\"author\" content=\"innoWerft\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"innoWerft\" \/>\n\t<meta name=\"twitter:label2\" content=\"Estimated reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.innowerft.com\\\/price-sensitivity-reaktion-von-kunden-auf-preisaenderungen\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.innowerft.com\\\/price-sensitivity-reaktion-von-kunden-auf-preisaenderungen\\\/\"},\"author\":{\"name\":\"innoWerft\",\"@id\":\"https:\\\/\\\/www.innowerft.com\\\/#\\\/schema\\\/person\\\/b6d8ecd2909ecb64dd41a275667730ab\"},\"headline\":\"Was bedeutet Price Sensitivity?\",\"datePublished\":\"2025-04-09T08:09:53+00:00\",\"dateModified\":\"2026-08-09T22:54:18+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.innowerft.com\\\/price-sensitivity-reaktion-von-kunden-auf-preisaenderungen\\\/\"},\"wordCount\":279,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\\\/\\\/www.innowerft.com\\\/#organization\"},\"articleSection\":[\"Glossareintrag\"],\"inLanguage\":\"en-GB\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/www.innowerft.com\\\/price-sensitivity-reaktion-von-kunden-auf-preisaenderungen\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.innowerft.com\\\/price-sensitivity-reaktion-von-kunden-auf-preisaenderungen\\\/\",\"url\":\"https:\\\/\\\/www.innowerft.com\\\/price-sensitivity-reaktion-von-kunden-auf-preisaenderungen\\\/\",\"name\":\"Was bedeutet Price Sensitivity? 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