{"id":13881,"date":"2025-03-12T12:47:38","date_gmt":"2025-03-12T11:47:38","guid":{"rendered":"https:\/\/www.innowerft.com\/?p=13881"},"modified":"2026-08-06T12:12:54","modified_gmt":"2026-08-06T10:12:54","slug":"a-b-testing-data-driven-optimisation-for-maximum-performance","status":"publish","type":"post","link":"http:\/\/www.innowerft.com\/en\/a-b-testing-datengetriebene-optimierung-fuer-maximale-performance\/","title":{"rendered":"What is A\/B testing and why is it used?"},"content":{"rendered":"<p style=\"font-weight: 400;\">A\/B testing is a method for the data-driven optimisation of products, websites, marketing campaigns or user interfaces. It involves testing two versions of an element \u2013 Version A and Version B \u2013 simultaneously to determine which version achieves better results.<\/p>\n<p style=\"font-weight: 400;\">The target audience is randomly divided into two groups, each of which is shown one of the variants. Relevant metrics are then analysed, for example:<\/p>\n<ul style=\"font-weight: 400;\">\n<li>Click-through rate (CTR)<\/li>\n<li>Conversion rate<\/li>\n<li>Length of stay<\/li>\n<li>Registration or purchase transactions<\/li>\n<\/ul>\n<p style=\"font-weight: 400;\">Based on the results, companies can make informed decisions and improve their offerings in a targeted manner. A\/B testing reduces reliance on guesswork and enables optimisations to be made on the basis of real user data.<\/p>\n<p style=\"font-weight: 400;\">A\/B testing is a vital tool, particularly for start-ups and innovation-focused companies, for quickly validating new ideas and minimising risks when making product or marketing decisions. innoWerft helps companies to test innovative concepts at an early stage, systematically analyse user feedback and make data-driven decisions for the further development of products and business models.<\/p>","protected":false},"excerpt":{"rendered":"<p>A\/B testing is a method in the field of marketing, product &amp; web development and data analysis in which two variants (A and B) of an element - e.g. a website, an email, an interface or an advert - are compared with each other. The aim is to use real user data to find out which variant delivers better results. The target group is randomly divided into two groups, each of which sees one of the variants. Key figures such as click rate, conversion rate or dwell time are then analysed in order to make data-based decisions for optimisation.<\/p>","protected":false},"author":5,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","content-type":"","inline_featured_image":false,"_monsterinsights_skip_tracking":false,"footnotes":""},"categories":[47],"tags":[],"class_list":["post-13881","post","type-post","status-publish","format-standard","hentry","category-glossareintrag"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>A\/B-Testing: Optimierung durch Vergleich - innoWerft<\/title>\n<meta name=\"description\" content=\"A\/B-Testing optimiert Produkte und Werbemittel durch den Vergleich zweier Varianten zur Bestimmung der besseren Performance.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.innowerft.com\/en\/a-b-testing-data-driven-optimisation-for-maximum-performance\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"A\/B-Testing: Optimierung durch Vergleich - innoWerft\" \/>\n<meta property=\"og:description\" content=\"A\/B-Testing optimiert Produkte und Werbemittel durch den Vergleich zweier Varianten zur Bestimmung der besseren Performance.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.innowerft.com\/en\/a-b-testing-data-driven-optimisation-for-maximum-performance\/\" \/>\n<meta property=\"og:site_name\" content=\"innoWerft\" \/>\n<meta property=\"article:published_time\" content=\"2025-03-12T11:47:38+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-08-06T10:12:54+00:00\" \/>\n<meta name=\"author\" content=\"innoWerft\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"innoWerft\" \/>\n\t<meta name=\"twitter:label2\" content=\"Estimated reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.innowerft.com\\\/a-b-testing-datengetriebene-optimierung-fuer-maximale-performance\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.innowerft.com\\\/a-b-testing-datengetriebene-optimierung-fuer-maximale-performance\\\/\"},\"author\":{\"name\":\"innoWerft\",\"@id\":\"https:\\\/\\\/www.innowerft.com\\\/#\\\/schema\\\/person\\\/b6d8ecd2909ecb64dd41a275667730ab\"},\"headline\":\"Was ist A\\\/B-Testing und warum wird es eingesetzt?\",\"datePublished\":\"2025-03-12T11:47:38+00:00\",\"dateModified\":\"2026-08-06T10:12:54+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.innowerft.com\\\/a-b-testing-datengetriebene-optimierung-fuer-maximale-performance\\\/\"},\"wordCount\":162,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\\\/\\\/www.innowerft.com\\\/#organization\"},\"articleSection\":[\"Glossareintrag\"],\"inLanguage\":\"en-GB\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/www.innowerft.com\\\/a-b-testing-datengetriebene-optimierung-fuer-maximale-performance\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.innowerft.com\\\/a-b-testing-datengetriebene-optimierung-fuer-maximale-performance\\\/\",\"url\":\"https:\\\/\\\/www.innowerft.com\\\/a-b-testing-datengetriebene-optimierung-fuer-maximale-performance\\\/\",\"name\":\"A\\\/B-Testing: Optimierung durch Vergleich - 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