{"id":10584,"date":"2024-02-15T00:06:34","date_gmt":"2024-02-14T23:06:34","guid":{"rendered":"https:\/\/www.innowerft.com\/?p=10584"},"modified":"2026-08-10T01:12:52","modified_gmt":"2026-08-09T23:12:52","slug":"seo-optimisation-for-digital-visibility","status":"publish","type":"post","link":"http:\/\/www.innowerft.com\/en\/seo-optimierung-fuer-digitale-sichtbarkeit\/","title":{"rendered":"What is SEO, and how does search engine optimisation improve digital visibility?"},"content":{"rendered":"

SEO stands for\u00a0Search Engine Optimisation<\/strong>, in German\u00a0Search engine optimisation<\/strong>. The term covers all measures taken to design and optimise websites so that they appear as high as possible in search engines\u2019 organic search results.<\/p>\n

The aim of SEO is to reach relevant users precisely when they are searching for specific information, products, services or solutions.<\/p>\n

SEO can be divided into three key areas:<\/p>\n\n\n\n\n\n\n\n
Area<\/strong><\/td>\nMeaning<\/strong><\/td>\n<\/tr>\n<\/thead>\n
On-page SEO<\/strong><\/td>\nOptimisation of content, headings, keywords, images and internal links<\/td>\n<\/tr>\n
Technical SEO<\/strong><\/td>\nImprovements to loading times, mobile display, page structure and technical discoverability<\/td>\n<\/tr>\n
Off-page SEO<\/strong><\/td>\nBuilding trust and authority, for example through backlinks from other websites<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

Typical SEO measures include:<\/p>\n

    \n
  • research relevant search terms<\/li>\n
  • create helpful and easy-to-understand content<\/li>\n
  • Structure headings clearly<\/li>\n
  • Optimising page titles and meta descriptions<\/li>\n
  • Use short and easy-to-understand URLs<\/li>\n
  • Create internal links<\/li>\n
  • Add appropriate descriptions to the images<\/li>\n
  • Improving loading times and mobile display<\/li>\n
  • Revise duplicate or out-of-date content<\/li>\n<\/ul>\n

    For start-ups, SEO can help by:<\/p>\n

      \n
    • to increase digital visibility in the long term<\/li>\n
    • to reach relevant target groups<\/li>\n
    • attracting qualified visitors to the website<\/li>\n
    • Building trust and professional authority<\/li>\n
    • To generate leads and enquiries<\/li>\n
    • to reduce reliance on paid advertising<\/li>\n<\/ul>\n

      Unlike Search Engine Advertising (SEA), SEO does not involve purchasing ad space:<\/p>\n\n\n\n\n\n\n\n\n
      SEO<\/strong><\/td>\nSEA<\/strong><\/td>\n<\/tr>\n<\/thead>\n
      unpaid search results<\/td>\npaid search adverts<\/td>\n<\/tr>\n
      Effects are usually medium- to long-term<\/td>\nrapid visibility possible<\/td>\n<\/tr>\n
      no direct cost per click<\/td>\nCosts are often charged per click<\/td>\n<\/tr>\n
      Visibility can be sustained in the long term<\/td>\nVisibility usually comes to an end when the advertising budget runs out<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

      Good SEO content should not be written solely for search engines. The focus should be on users\u2019 questions and needs. Content should answer search queries directly, be structured in a way that is easy to understand, and offer tangible added value.<\/p>\n

      A common mistake is to include keywords as often as possible in a text. This so-called \u2018keyword stuffing\u2019 reduces readability and does not automatically lead to better rankings. Nor are long texts necessarily more successful. What matters most are relevance, quality, structure and expert credibility.<\/p>\n

      SEO is a long-term endeavour. Search behaviour, competition, content and technical requirements are constantly changing. Companies should therefore regularly analyse their rankings, visitor numbers and conversions, and continue to develop their content.<\/p>\n

      innoWerft helps start-up founders to better understand their target audiences and their information needs, to develop a clear positioning, and to create relevant content and communication strategies to boost their digital visibility and attract customers.<\/p>\n

      ","protected":false},"excerpt":{"rendered":"

      Search engine optimisation (SEO) is an essential strategy for increasing a startup's online presence by improving its position in search engine results.<\/p>","protected":false},"author":5,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","content-type":"","inline_featured_image":false,"_monsterinsights_skip_tracking":false,"footnotes":""},"categories":[47],"tags":[],"class_list":["post-10584","post","type-post","status-publish","format-standard","hentry","category-glossareintrag"],"yoast_head":"\nWas ist SEO und wie verbessert Suchmaschinenoptimierung die digitale Sichtbarkeit? - innoWerft<\/title>\n<meta name=\"description\" content=\"SEO (Search Engine Optimization): entscheidend, um die Online-Sichtbarkeit eines Startups durch bessere Suchmaschinenpositionen zu steigern.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.innowerft.com\/en\/seo-optimisation-for-digital-visibility\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Was ist SEO und wie verbessert Suchmaschinenoptimierung die digitale Sichtbarkeit? 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